Phu Long Company and 54, a prominent player in the sports and entertainment industry, have entered a strategic partnership to drive the rapid expansion of Vietnam's burgeoning golf market.
Phu Long Company and 54 have signed a strategic partnership agreement to accelerate the development of premium golf course projects in Vietnam and expand into promising international markets.
The collaboration highlights Phu Long’s commitment to enhancing its real estate ecosystem by integrating opportunities in sports and entertainment. It also aims to provide world-class experiences, promote sustainable practices, and foster synergies across its diverse portfolio.
“Our strategic vision and dedication to sustainable development have made this partnership with 54 possible,” said Richard Mark Leech, a representative of Phu Long.
“We highly value 54’s innovative approach to the sports industry and the professionalism of their team. Together, we aim to expand our training system to cultivate top talent for the golf industry, from operations to management roles.”
"We believe that with 54's solid presence in key international markets, this partnership will unlock groundbreaking opportunities and contribute to significant achievements in sports and tourism", he added.
The partnership is structured around three main pillars: consulting, development and master planning, and management and operations.
Consulting: Focuses on investment structures, identifying opportunities, designing development concepts, and supporting business negotiations.
Development and master planning: Encompasses feasibility studies, master plan creation, strategic growth designs, and supply chain management for efficient execution.
Management and operations: Includes business planning, operational guidance, sales strategy development, and marketing support for golf courses.
Jed Moore, founder and CEO of 54, stated: "With our extensive experience and expertise, combined with Phu Long’s strategic vision and diverse investment portfolio, we are confident in our ability to unlock new growth opportunities in Vietnam and international markets.
We are committed to working closely with Phu Long to develop optimized investment and operational strategies that deliver exceptional financial value, the highest level of customer satisfaction, and create positive social impacts."
The partnership between Phu Long and 54 marks a significant milestone in the development of Vietnam’s golf industry. By combining the expertise and vision of both parties, the collaboration is set to deliver world-class, sustainable golf courses, further enhancing Vietnam's position on the global golf map.
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