Business

Phu Long partners with 54 to advance Vietnam's golf industry

Lam Giang November 29, 2024 | 08:57 PM GMT+7

Phu Long Company and 54, a prominent player in the sports and entertainment industry, have entered a strategic partnership to drive the rapid expansion of Vietnam's burgeoning golf market.

Phu Long Company – a member of Sovico Group - and 54 have officially signed a strategic partnership agreement.

Phu Long Company and 54 have signed a strategic partnership agreement to accelerate the development of premium golf course projects in Vietnam and expand into promising international markets.

The collaboration highlights Phu Long’s commitment to enhancing its real estate ecosystem by integrating opportunities in sports and entertainment. It also aims to provide world-class experiences, promote sustainable practices, and foster synergies across its diverse portfolio.

“Our strategic vision and dedication to sustainable development have made this partnership with 54 possible,” said Richard Mark Leech, a representative of Phu Long.

“We highly value 54’s innovative approach to the sports industry and the professionalism of their team. Together, we aim to expand our training system to cultivate top talent for the golf industry, from operations to management roles.”

"We believe that with 54's solid presence in key international markets, this partnership will unlock groundbreaking opportunities and contribute to significant achievements in sports and tourism", he added.

The partnership is structured around three main pillars: consulting, development and master planning, and management and operations.

Consulting: Focuses on investment structures, identifying opportunities, designing development concepts, and supporting business negotiations.

Development and master planning: Encompasses feasibility studies, master plan creation, strategic growth designs, and supply chain management for efficient execution.

Management and operations: Includes business planning, operational guidance, sales strategy development, and marketing support for golf courses.

Jed Moore, founder and CEO of 54, stated: "With our extensive experience and expertise, combined with Phu Long’s strategic vision and diverse investment portfolio, we are confident in our ability to unlock new growth opportunities in Vietnam and international markets.

We are committed to working closely with Phu Long to develop optimized investment and operational strategies that deliver exceptional financial value, the highest level of customer satisfaction, and create positive social impacts."

The partnership between Phu Long and 54 marks a significant milestone in the development of Vietnam’s golf industry. By combining the expertise and vision of both parties, the collaboration is set to deliver world-class, sustainable golf courses, further enhancing Vietnam's position on the global golf map.

Phu Long unveils world of resorts in Phu Quoc

Phu Long unveils world of resorts in Phu Quoc

Property -  5 year
L’Alyana Senses World is poised to elevate tourism in Phu Quoc island to a new height.
Phu Long unveils world of resorts in Phu Quoc

Phu Long unveils world of resorts in Phu Quoc

Property -  5 year
L’Alyana Senses World is poised to elevate tourism in Phu Quoc island to a new height.
Hoang Huy Group to raise $79 million for Haiphong property projects

Hoang Huy Group to raise $79 million for Haiphong property projects

Business -  1 hour

Hoang Huy expects revenue to exceed VND4 trillion and post-tax profit to reach up to VND2 trillion in fiscal year 2025-2026, targeting annual growth of over 30% for the next five years.

Cen Land transforms into real estate developer with bold goals

Cen Land transforms into real estate developer with bold goals

Business -  1 week

Cen Land is shifting from brokerage to development, targeting a 170% revenue increase and 424% profit growth in 2025.

Menas signs to elevate lifestyle experiences at Keppel’s properties in Vietnam

Menas signs to elevate lifestyle experiences at Keppel’s properties in Vietnam

Business -  1 month

Menas Group has entered a strategic partnership with Keppel to co-develop an integrated ecosystem of lifestyle services across Keppel’s real estate projects in Vietnam, beginning with the landmark Celesta City development in Saigon South.

Phuc Sinh secures $15 million investment from Dutch investor for sustainable expansion

Phuc Sinh secures $15 million investment from Dutch investor for sustainable expansion

Business -  1 month

Phuc Sinh’s expansion underscores Vietnam’s growing role in sustainable agriculture and its increasing appeal to global investors

PVI Asset Management and SonKim Capital partner to revolutionize real estate investments

PVI Asset Management and SonKim Capital partner to revolutionize real estate investments

Business -  1 month

PVI Asset Management (PVI AM) and SonKim Capital (SK Capital), a business unit of SonKim Group has announced a strategic collaboration to develop innovative real estate investment products tailored for institutional investors and high-net-worth individuals.

Filum AI secures $1 million amidst funding winter

Filum AI secures $1 million amidst funding winter

Business -  1 month

Filum AI has successfully raised $1 million in funding despite a challenging venture capital market, underscoring the potential of AI and shifting investment strategies.