Business
Phu Long partners with 54 to advance Vietnam's golf industry
Phu Long Company and 54, a prominent player in the sports and entertainment industry, have entered a strategic partnership to drive the rapid expansion of Vietnam's burgeoning golf market.

Phu Long Company and 54 have signed a strategic partnership agreement to accelerate the development of premium golf course projects in Vietnam and expand into promising international markets.
The collaboration highlights Phu Long’s commitment to enhancing its real estate ecosystem by integrating opportunities in sports and entertainment. It also aims to provide world-class experiences, promote sustainable practices, and foster synergies across its diverse portfolio.
“Our strategic vision and dedication to sustainable development have made this partnership with 54 possible,” said Richard Mark Leech, a representative of Phu Long.
“We highly value 54’s innovative approach to the sports industry and the professionalism of their team. Together, we aim to expand our training system to cultivate top talent for the golf industry, from operations to management roles.”
"We believe that with 54's solid presence in key international markets, this partnership will unlock groundbreaking opportunities and contribute to significant achievements in sports and tourism", he added.
The partnership is structured around three main pillars: consulting, development and master planning, and management and operations.
Consulting: Focuses on investment structures, identifying opportunities, designing development concepts, and supporting business negotiations.
Development and master planning: Encompasses feasibility studies, master plan creation, strategic growth designs, and supply chain management for efficient execution.
Management and operations: Includes business planning, operational guidance, sales strategy development, and marketing support for golf courses.
Jed Moore, founder and CEO of 54, stated: "With our extensive experience and expertise, combined with Phu Long’s strategic vision and diverse investment portfolio, we are confident in our ability to unlock new growth opportunities in Vietnam and international markets.
We are committed to working closely with Phu Long to develop optimized investment and operational strategies that deliver exceptional financial value, the highest level of customer satisfaction, and create positive social impacts."
The partnership between Phu Long and 54 marks a significant milestone in the development of Vietnam’s golf industry. By combining the expertise and vision of both parties, the collaboration is set to deliver world-class, sustainable golf courses, further enhancing Vietnam's position on the global golf map.
Phu Long unveils world of resorts in Phu Quoc
LG Innotek secures $200 million IFC loan following revenue drop
LG Innotek Vietnam Hai Phong secured a $200 million IFC loan as revenue slows, aiming to expand camera module production while meeting sustainability targets.
Leading with empathy in Vietnam’s billion-dollar investment flows
For Koen Soenens, Sales and Marketing Director at DEEP C, empathy is a compass that guides major deals, the way a leader builds a team, and the ambition to create a sustainable industrial zone that carries a Vietnamese identity.
Taseco Land’s new logo marks a new growth trajectory
Taseco Land has shifted its listing to HOSE and introduced a new upward-pointing arrow logo - a visual statement of its strategy to raise capital, expand its land bank, and strengthen its standing in Vietnam’s real estate sector
SAP positions Vietnam as key R&D hub with €150 million investment
Located in the heart of Ho Chi Minh City, SAP Labs Vietnam is the second SAP Labs Network hub in Southeast Asia, following Singapore and is one of 20 countries that have SAP Labs globally.
Solar & Storage Live Vietnam returns, leading sustainability and innovation in energy sector
Solar & Storage Live Vietnam event has been running since 2017 and the 2025 edition will be the biggest yet.
New alliance pushes ESG standards for Vietnamese businesses
A new partnership between EY and the Vietnam-Singapore Board Forum (VSBF) is set to strengthen ESG capabilities for Vietnamese businesses, helping shape more sustainable business models.