Menas Group has entered a strategic partnership with Keppel to co-develop an integrated ecosystem of lifestyle services across Keppel’s real estate projects in Vietnam, beginning with the landmark Celesta City development in Saigon South.
Under the agreement, Menas will serve as Keppel’s strategic partner, delivering a suite of premium amenities including retail, gourmet supermarkets, dining, and edutainment experiences. This partnership marks a significant milestone in advancing vibrant, sustainable, and modern urban communities within Keppel’s property portfolio in Vietnam.
The signing ceremony was held with the presence of senior leaders from both Keppel Ltd. and MENAS Group, symbolizing a shared vision for enriching urban living.
Menas, a multifaceted service provider in retail, food & beverage and edutainment, will play a pivotal role in shaping resident experiences through curated amenities and spaces.
Nguyen Duc Quynh, CEO of Menas, said the collaboration aligns with the group’s strategy to expand its nationwide network of supermarkets and services.
"With our diverse ecosystem spanning property management, Menas Mall retail complexes, the premium Mena Gourmet Market, a chain of restaurants and food villages, and the MenaWorld edutainment center for children, Menas is ready to accompany Keppel in crafting world-class lifestyle experiences, he said.
Lee Leong Seng, Head of Residential Development, Real Estate Division (Vietnam) at Keppel the partnership will combine the two side’s respective strengths to co-create dynamic retail environments that meet the evolving expectations of modern communities."
According to the agreement, Menas and Keppel will jointly develop integrated commercial zones that offer a diverse and enriching living experience. Key highlights include upscale supermarkets, vibrant dining areas, recreational facilities, and high-quality educational-entertainment services – all contributing to a refined urban lifestyle.
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