Cen Land transforms into real estate developer with bold goals
Cen Land is shifting from brokerage to development, targeting a 170% revenue increase and 424% profit growth in 2025.
Menas has officially opened Mena Gourmet Market, a premium integrated supermarket located on the B1 floor of Menas Mall Saigon Airport, near Tan Son Nhat International Airport in Ho Chi Minh City.
With a total investment of nearly $3 million and a 3,000-square-meter space, the market marks a strategic step toward offering personalized, sustainable, and lifestyle-oriented shopping experiences for city residents.
Mena Gourmet Market combines retail with dining and entertainment elements, featuring attractions such as L’Amuse Gourmet Bistro and Café, Fleurs de Mena flower shop, and the MenaWorld children’s play area. The supermarket also employs automation technologies, including robotic systems for customer service and warehouse management, to streamline operations and optimize delivery processes.
“Mena Gourmet Market is not just about providing high-quality products; it’s about crafting refined, personalized, and well-curated shopping experiences. We believe it will become a new symbol of premium retail in Ho Chi Minh City,” said Nguyen Ngoc Quy, Chief Operating Officer of Menas.
The supermarket offers over 20,000 high-quality products from both domestic and international sources. It collaborates closely with associations, cooperatives, and farmers, including ethnic communities in Tay Giang district, Quang Nam province, to promote sustainable development initiatives (ESG).
Looking ahead, Menas plans to expand its footprint with four additional locations nationwide by 2025, starting with Mena Gourmet Market Saigon South in South Saigon, set to open by the end of the first quarter 2025.
The company is also focusing on diversifying its product portfolio, increasing the availability of international goods, and enhancing customer experiences through strategic partnerships with Viet Farm, the Vietnam Hotel Association, and other enterprises.
Mena Gourmet Market is expected not only to meet consumer demand but also to emerge as a cultural and lifestyle destination in Ho Chi Minh City.
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