Menas marks strategic milestone with successful Italian wine and charcuterie preview in Danang

Menas has recently held an exclusive Italian wine and charcuterie tasting event at Don Cipriani’s Italian Restaurant of Furama Resort Danang, bringing together key industry partners, distinguished guests, and prominent representatives from the F&B, hospitality and distribution sectors across Central Vietnam.

The event served as a major showcase for Menas’s latest milestone: the successful import of 20,000 bottles of premium wines from renowned labels Costa di Bussia, San Silvestro, and La Fiammenga, alongside a luxury selection of Subalpino cold cuts and smoked meats.

These products represent the pinnacle of Italian culinary tradition-a heritage that shares a deep affinity with the sophisticated palates and communal dining culture of Vietnam.

At the event, guests were treated to a curated journey of 10 fine Italian wines paired with 12 authentic, expertly prepared charcuterie. This tasting was designed not only to showcase the excellence of Italian craftsmanship but also to foster strategic connections between Menas and its distribution partners.

By bringing these world-class products to Da Nang, Menas continues to solidify its trajectory as a leading international importer of high-end food and beverages, with a specialized focus on the quality and tradition of the Italian market.

Menas leverages a powerful integrated ecosystem of retail and dining brands, including The Fan Steakhouse, Don Cipriani’s Italian Restaurant, V-Senses Vietnamese Restaurant, the Mena Gourmet chain, and Club des Sommeliers wine boutiques. This internal strength is further bolstered by a robust nationwide network of supermarket partners, hotels, and convention centers.

Speaking at the event, Nguyen Duc Quynh, CEO of Menas, said: “The successful importation of 20,000 bottles of wine and premium Italian charcuterie is more than just an expansion of our inventory; it is a clear statement of our long-term vision to become a premier international food and beverage importer".

He added: "Italy possesses a rich culinary heritage that resonates beautifully with Vietnamese tastes. We are confident these high-quality products will be enthusiastically received by the market.

Supported by our established restaurant and retail ecosystem, and the unwavering trust of our partners in the hospitality and retail sectors, Menas is well on its way to becoming one of the largest F&B importers in Vietnam.”