Menas has recently signed a strategic partnership agreement with Ngoc Duy Group and Da Dream Farm to introduce high-quality agricultural products from Lam Dong province to the nationwide distribution network of Mena Gourmet Market.
Ngoc Duy Group produces artichoke tea bags under the Ngoc Duy Tea brand, while Da Dream Farm cultivates nearly 4 hectares entirely using organic farming methods in Da Lat.
Lam Dong becomes the fourth locality, following Da Nang, Quang Nam and Thua Thien Hue, to partner with Menas in connecting local suppliers with consumers. This initiative aims to enhance the livelihoods of local communities and promote regional economic development by bringing high-quality agricultural products to market.
The collaboration also involves the Young Entrepreneurs Association (YBA) of Lam Dong province, playing a crucial role in strengthening trade connections and elevating the value chain of organic agricultural products.
YBA Lam Dong actively facilitates local suppliers in integrating with modern distribution systems, expanding the market for Da Lat agricultural products. The association also supports partners in adopting advanced technologies to improve production processes, enhance quality, and add value, particularly focusing on organic and sustainable products.
Pham Nguyen Ngoc Duy, CEO of Ngoc Duy Group and Chairman of YBA Lam Dong, emphasized that YBA Lam Dong will continue to assist local businesses and farmers with technology, training, and innovation to create high-quality agricultural products.
Duy expressed hope that the partnership with Mena Gourmet Market will bring organic-standard artichoke products and Da Lat agricultural produce closer to consumers nationwide, contributing to building a sustainable agricultural market.
Nguyen Ngoc Quy, Chief Operating Officer of Mena Gourmet Market, highlighted that Da Lat is considered a cradle of premium agricultural products. He stated that collaborating with reputable partners would help establish a sustainable consumer ecosystem.
Mena Gourmet Market is a high-end supermarket chain, with its first store located on the B1 floor of Menas Mall Saigon Airport, near Tan Son Nhat Airport, Ho Chi Minh City.
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