Mekong Capital invests in Pizza 4P’s

By Hoang Linh - May 11, 2019 | 12:22 PM GMT+7

TheLEADERPizza 4P’s is Mekong Enterprise Fund III’s ninth investee company.

Mekong Capital has announced that its Mekong Enterprise Fund III (MEF III) has completed an investment in Pizza 4P’s Corporation through purchasing a combination of primary and secondary shares.

Although the detail of the offer has yet to be revealed, it can be estimated from the previous deals that the total investment may vary between $8 million to $15 million.

On May 7, Pharmacity has also become the eighth company to receive financial support from MEF III.

Launched in May 2015, MEF III is a private equity fund, and currently has $112.5 million in committed capital. The fund has announced seven other investments, including ABA Cooltrans, Red Wok (formerly Wrap & Roll), F88, Ben Thanh Jewelry (Precita), Nhat Tin, Yola Education and Vua Nem.

According to Yosuke Masuko, co-founder and CEO of Pizza 4P’s, the partnership with Mekong Capital will enable the company to commit to people’s happiness and realise its 2023 vision with 10 million smiles.

As Mekong Capital has a strong track record of investing in established companies by applying the value creation framework Vision Driven Investing, the team can support Pizza 4P’s with strategic consultancy such as human resources, restructuring, management practices and corporate finance.

“These are the main pillars that will contribute to Pizza 4P’s growth sustainably in this current dynamic and emerging market as well as to expand our chain internationally,” said Masuko.

Chris Freund, partner of Mekong Capital, said that the fund partners with Pizza 4P’s not only because of the potential for the brand to grow considerably but also the vision of the founders.

“4P’s is about more than delicious pizza, customer happiness and families having fun together. Pizza 4P’s exists to inspire and create opportunities for hundreds of millions of people to experience inner peace. We are inspired about this vision and excited to work together with the Pizza 4P’s team for the fulfillment of this vision,” noted Freund.

Pizza 4P’s original location was on Le Thanh Ton street in Ho Chi Minh City, and has subsequently expanded to Hanoi and Danang. It produces its own cheese at factory in Dalat. The name Pizza 4P’s is a short version of “Pizzas for Peace.”