Menas Group launches multi-sector digital ecosystem
Menas Group marked the successful deployment of a comprehensive ERP system, an Omni-Channel Hub and the Mena Select Super App.
PVI Asset Management (PVI AM) and SonKim Capital (SK Capital), a business unit of SonKim Group has announced a strategic collaboration to develop innovative real estate investment products tailored for institutional investors and high-net-worth individuals.
This partnership marks a significant milestone in advancing specialized real estate investment solutions and expanding investment opportunities within Vietnam’s dynamic property market. By leveraging their respective expertise, PVI AM and SK Capital aim to deliver structured investment products that optimize risk-adjusted returns and meet the evolving demands of sophisticated investors.
PVI Asset Management is one of the leading asset management companies in Vietnam, with total assets under management and investment consulting exceeding VND16 trillion.
SonKim Group is a leading professional real estate developer in Vietnam, known for high-end projects such as The Metropole Thu Thiem, The 9 Stellars, Serenity Sky Villas, Gateway Thao Dien, Nassim, JW Marriott Cam Ranh.
SonKim Group also owns and operates retail businesses including GS25 – a lifestyle convenient store platform, fashion brands such as Vera and Jockey, and the ON25 e-commerce platform. Leveraging its extensive capabilities in real estate development and property management, SonKim Group is now expanding into the development of investment products and services tailored for a broader market.
SonKim Capital is a business unit under SonKim Group to specialize in capital raising and creating investment products across industry sectors by extending SonKim Group’s proven internal capabilities in real estate development, retail, and property management to the broader market.
Through this collaboration, PVI AM and SK Capital will introduce new investment vehicles, including real estate investment trusts (REITs), real estate securitization, and other flexible investment structures, providing investors with opportunities for stable and long-term wealth growth in Vietnam’s dynamic real estate market.
Trinh Quynh Giao, CEO of PVI Asset Management, stated: " By combining our expertise in asset management with SonKim’s proven track record in real estate development. We aspire to create compelling investment opportunities that are not only sustainable and transparent but also capable of generating long-term value for our investors."
James Kershek, Managing Director of SonKim Capital, added: “SonKim Group has long established itself as a premier real estate developer in Vietnam while delivering impressive investment returns to its investors. Now it is time to extend these services to the broader market through this partnership to deliver new and innovative investment solutions. "

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