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Communication’s funnel: Right understanding to true value

Communication’s funnel: Right understanding to true value

Communication and public relations (PR) has always been considered difficult to evaluate effectiveness. The measurement of a media campaign’s results is now no longer limited by the number of articles (press clips) or monthly direct traffic.

Textile, clothing and footwear to make the most of EVFTA, says HSBC

The strong commitment to an open, fair and rules-based trade of the EVFTA will further widen export markets for Vietnam, especially in textile and garment, agriculture and fishery, and wood furniture, says HSBC Vietnam CEO Pham Hong Hai.

Investors ready to spend $1 billion to acquire real estate projects

As much as $1 billion is now ready to streamline into local real estate projects listed by property service provider Sohovietnam, according to its chairman Phan Xuan Can.

Developers show the guts to venture into high-end properties

HD Mon Holdings vice chairman Nguyen Anh Tuan sheds light on how his firm has been brave enough to venture into the high-end real estate segment, despite the unfavourable market conditions.

Vietnam needs a stronger sales pitch to realise supply chain potential, says HSBC

Vietnam, and Southeast Asia at large, can only expect to see a wide-scale divergence of supply chains coming should there be improvements in production technology and capacity, and regional integration, according to HSBC.

When it comes to investing, women get it right

Have you ever wondered what the opposite sex was thinking? If yes, you’re probably not alone. Many studies agree that men and women have very different ways of thinking and approaching things.

Fulfilling past promises may further foster Vietnam’s FDI growth

If Vietnam wishes to draw in more quality foreign investment, particularly in the field of high tech, there definitely is the need for the nation to improve its institutional and legal reforms, say representatives of foreign business community

Road to success starts with a ‘fearless woman’

‘A fearless woman’ is the phase others would refer to BRG Group chairwoman Nguyen Thi Nga, who has succeeded in setting up her own empire in multiple business fields.

How Tan Hiep Phat made fortune and turned down Coca Cola's $2.5 billion buyout offer

Appearing staggeringly in the bold and powerful red outfit as usual at Vietnam Private Sector Economic Forum held last week, Tan Hiep Phat Group deputy CEO Tran Uyen Phuong shed light on her refusal to be a billionaire yet undertaking a grander task to help enhance the international stature of Vietnamese entrepreneurs.

Private companies dominate real estate market, says veteran American investor

Indochina Capital CEO Peter Ryder talks about changes the private sector has brought to local real estate market during his 25 years of living in Vietnam.

Vietnamese CIOs rethink their strategy in disruptive age

The rise of disruptive technologies has fundamentally changed how organisations remain relevant.

Stock indexes
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Volume: 328,000,000 Value: 4,420 (Billions VNĐ)
97.35 -0.46 -0.47
Volume: 0 Value: 0 (Billions VNĐ)
48.82 -0.18 -0.38
Volume: 11,000,000 Value: 97 (Billions VNĐ)
642.23 -4.47 -0.69
Volume: 103,000,000 Value: 2,146 (Billions VNĐ)