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Startups make use of opportunity amid Covid-19

Startups make use of opportunity amid Covid-19

Startups stand to benefit from an environment of the lower doing-business cost during the Covid-19 crisis, including cheap rental and access to talent at lower hiring costs.

Nestlé Vietnam’s answer to Covid-19

Amidst the novel pandemic, Nestlé Vietnam shows its different way to combat, based on its sustainability objectives.

Covid-19 changes way companies interact

The “new normal” stage requires companies to fully focus on people aspect, to understand employees deeply, to share the same DNA with them, to find the right person more than right skills, and to grow the right quality more than to mine the right capacity.

Vietnam in a league of its own post Covid-19 pandemic

Although Vietnam can sit on its advantages after Covid-19, the country should not let reforms slip its mind.

How hospitality industry adapts to the post-pandemic tourism

TheLEADER talks with Alma Resort’s general manager Herbert Laubichler-Pichler, an Austrian national who has 14 years' experience in Vietnam, to better understand the changes in the post Covid-19 tourism industry.

New type of leadership born after Covid-19

Organizations need more and more people who are able to think strategically but act tactically smoothly, servant leaders, cooperative leaders and local leaders.

Distinct business philosophy of Philip Morris International

There’s no secret at all for enterprises to achieve a leading position in a highly competitive market. One of the first steps is for a brand to speak and act authentically.

What's next for communications in 2020?

In the coming time, people working in media industry need to pay attention to the main trends in the world in order to constantly change and maximize their role.

Communication’s funnel: Right understanding to true value

Communication and public relations (PR) has always been considered difficult to evaluate effectiveness. The measurement of a media campaign’s results is now no longer limited by the number of articles (press clips) or monthly direct traffic.

Japanese expert lends helping hand to Vietnam's pork industry

Brand pork industries in Japan and the Philippines, which has only one and a few native pig resources respectively, are already developed and established. Whereas in Vietnam, there is still a rich diversity of resources to be exploited.

Sun Group president warns of severe tourism crisis as coronavirus spreads

As the Covid-19 epidemic is taking heavy toll on the global economy, Sun Group chairman Dang Minh Truong talks about the company’s losses and recommends various measures to restore the tourism industry.

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