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Covid-19 changes way companies interact

Covid-19 changes way companies interact

The “new normal” stage requires companies to fully focus on people aspect, to understand employees deeply, to share the same DNA with them, to find the right person more than right skills, and to grow the right quality more than to mine the right capacity.

New type of leadership born after Covid-19

Organizations need more and more people who are able to think strategically but act tactically smoothly, servant leaders, cooperative leaders and local leaders.

Distinct business philosophy of Philip Morris International

There’s no secret at all for enterprises to achieve a leading position in a highly competitive market. One of the first steps is for a brand to speak and act authentically.

What's next for communications in 2020?

In the coming time, people working in media industry need to pay attention to the main trends in the world in order to constantly change and maximize their role.

Communication’s funnel: Right understanding to true value

Communication and public relations (PR) has always been considered difficult to evaluate effectiveness. The measurement of a media campaign’s results is now no longer limited by the number of articles (press clips) or monthly direct traffic.

Japanese expert lends helping hand to Vietnam's pork industry

Brand pork industries in Japan and the Philippines, which has only one and a few native pig resources respectively, are already developed and established. Whereas in Vietnam, there is still a rich diversity of resources to be exploited.

Sun Group president warns of severe tourism crisis as coronavirus spreads

As the Covid-19 epidemic is taking heavy toll on the global economy, Sun Group chairman Dang Minh Truong talks about the company’s losses and recommends various measures to restore the tourism industry.

Keys to Binh Thuan tourism's breakthrough after 10-year sleep

Holding many advantages that can help attract well-heeled visitors, this is the right time for Binh Thuan province' s tourism to wake up after years of sleeping.

Adopting breakthrough mindset to build a powerful tourism country

Vietnam needs to have a more ambitious strategy with breakthrough thinking to elevate tourism industry to a new impetus for economic growth.

EVIPA between Vietnam and EU: A big success in 2019

If Vietnamese businesses know how to seize the opportunity from EVIPA and EVFTA they will succeed in investment cooperation with EU investors.

Rolling out the red carpet with a new filter

This is the time to install a filter to select foreign investors who are truly qualified, environmentally friendly and socially Vietnamese.

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