Ikigai distributes Meiji dairy products in Vietnam
By Phuong Linh
July 30, 2019 | 10:49 AM GMT+7
Vietnam has now become the 7th international market of Thai-backed CP-Meiji Co., Ltd., a joint venture between Charoen Pokphand and Japanese leader in pasterrised milk industry Meiji.
Meiji products are now available at local supermarket chains via official distribution channels
Ikigai Vietnam Trading JSC and CP-Meiji on July 28 signed a partnership agreement, in which the former now has the exclusive right to distribute Meiji’s dairy products (except milk powder) in the country.
In the first phase, the two companies will be launching three core product categories, including pasteurised milk, cup yoghurt and drinking yoghurt in seven flavors.
All of these will be imported from Thailand and distributed to popular retail chains such as Vinmart, AEON malls and others premium retail stores.
Salilrut Pongpanite, managing director of CP-Meiji, said that both companies see the potential for Meiji dairy products in Vietnam thanks to the increasing awareness of health and life quality among local residents.
CEO of Ikigai Vietnam Nguyen Thu Giang, meanwhile, revealed that over the past two years, the company has researched, analysed and pursued the project of bringing Meiji’s pasteurised milk to Vietnam to cater to the more refined taste of local consumers.
“The key uniqueness that Meiji offers to consumers comprise of products made from quality fresh cow milk produced using 'Pasteurised and Technology', to deliver product freshness without sacrificing taste and most importantly the product lasts for longer without preservatives,” said Giang.
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