A local electronic firm leading Vietnamese TV brands joins smartphone market to follow Bphone
By Han Tin
August 11, 2017 | 04:52 PM GMT+7
The first smartphone of Asanzo, a Vietnamese electronics joint stock company who is famous for manufacturing TV in Vietnam, will officially appear on the market on August 15.
Pham Van Tam, general director of Asanzo is inspecting the Asanzo TV assembly line. (Photo: Internet)
After BKAV, the leading firm in network security, software and smartphone manufacturing, released Bphone in 2017, Asanzo would launch Asanzo smartphone. Asanzo General Director Pham Van Tam has confirmed this information.
The director said that though having no technical highlight, the phones’ design and price are toward low-income people in rural areas but its configuration must be similar to other modern products, and it must have a 16-megapixel camera.
Having a careful consideration, Asanzo has eliminated unnecessary functions, reducing up to 30% of the price, compared to other products. This decision is drawn from 20 years of experience in the field; also, the company understands that people in rural areas and low-income people do not demand too high-tech, well-known as well as smart products. They need the affordable ones but good quality and energy saving.
He also stated that Asanzo would not distribute its phones to electronics supermarkets like FPT despite the fact that they account for 60% in the market as Asanzo would focus on the remaining 40%.
Due to the development in TV production and distribution, Asanzo holds the access to 6,000 stores nationwide. If each store sells 2-3 smartphones monthly, the company’s sales will reach tens of thousand ones.
Starting as an electronic components business, Asanzo joined the TV market in 2014 with a $20million factory and became the TV leadership of Vietnamese brands thanks to its strategy to gain the confidence among people living in rural areas and low-income families. Obviously, if there had not been such smart tactics, Asanzo would not have surpassed other giants in the smartphone market.
After just one year releasing their TV, Asanzo’s sales reached 100,000; and the figure for 2016 was 500,000; making their revenue reaching VND 2,500billion.
Just after three years of manufacturing, Asanzo is now ranking at a high level with its number of TV sold accounting for 15% of the TV sold to customers, with 65% of them distributed to rural areas in the whole country (GFK, Germany's largest market research institute provide this figure).
Tam said that Asanzo’s success is due to 4 factors including technology, unique strategy, creativity in design and real value for customers.
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