Tapping into opportunities for martech in Vietnam
Vietnam's marketing technology landscape is evolving rapidly, propelled by a niche group of "whale" users who are driving a large portion of in-app purchases.
Vietnam's marketing technology landscape is evolving rapidly, propelled by a niche group of "whale" users who are driving a large portion of in-app purchases.
The "Steam for girls 2024" competition provides a creative platform for Steam and an opportunity for students to connect with peers from various regions within Vietnam and internationally.
This agreement marks a significant step forward in the collaboration between two major automotive companies from Vietnam and China.
SuperPort Vietnam is set to become a multimodal logistics hub, linking China and Southeast Asia's freight networks with global markets.
Meliá now operates 20 hotels and resorts throughout the country.
Ho Chi Minh City has inaugurated the expanded Binh Hung wastewater treatment plant, now the largest facility of its kind in Vietnam.
While major consumer finance firms in Vietnam have reported strong growth, Mcredit posted an unexpected 87 per cent drop in profit for the first half of 2024.
Vietnam's hospitality industry is undergoing a major transformation with a brand repositioning strategy that emphasizes unique, sustainable, and community-focused experiences.
Vietnam's electric vehicle market, holding just 15 per cent of the automotive market share, shows promise but faces significant challenges in scaling up due to infrastructure and regulatory obstacles.
The reduction aims to boost consumer spending for three months.
Vingroup, one of Vietnam's leading conglomerates, has today broke ground on the National Exhibition and Convention Center project in Dong Anh district, Hanoi.
Vietnam's newly issued Decree 91/2024/ND-CP is expected to remove legal barriers hindering the development of eco-tourism, resort, and entertainment projects in forests, paving the way for sustainable tourism growth.
Pham Nguyen Confectionery, Nhat Tin Logistics, OnPoint, and Lotus Group have been recognized by Deloitte Vietnam as the best managed companies.
Kim Long Motor and Yuchai Corporation have launched a $260 million engine manufacturing plant in Vietnam, marking a significant leap for the country’s industrial ambitions.