Tìm kiếm thông tin Nike

Story of made-in-Vietnam Nike shoes and Vietnam's position in global value chain

Leader Talk - 6 year

A pair of Nike shoes are priced at more than $100, even $300, but the Vietnamese share is less than $10.

Nike, Adidas fake products found prevalently threatening genuine ones

National Focus - 7 year

The prevalence of fake products with labels of famous brands like Nike and Adidas is becoming a big concern in Viet Nam to threaten genuine ones.

Who wins Viet Nam’s sportswear market?

Business - 7 year

With their two famous brands Adidas and Reebok, Adidas Vietnam, is winning the local market against their rival company, owner of Nike and Converse brands. And now an emerging local brand called Biti’s is also joining the race.

Vietnamese businesses are spending more on branding

Business - 7 year

Nike and Adidas are willing to pay 10-17 percent of their profits for their marketing campaigns. Will Vietnamese businesses do the same?

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Story of made-in-Vietnam Nike shoes and Vietnam's position in global value chain

Nike, Adidas fake products found prevalently threatening genuine ones

Who wins Viet Nam’s sportswear market?

Vietnamese businesses are spending more on branding

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