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Heineken launching new easy-to-drink premium beer

Heineken continues to delight consumers by introducing a new taste variant created by Heineken`s master brewers, Heineken Silver.

Heineken Vietnam reaped hefty profit despite still modest market share

Heineken Vietnam Brewery recorded a profit margin of 40 per cent, much higher than Sabeco's 17.6 per cent but its market share still lagged behind its rival which is dominating the beer industry.

The World of Heineken: a vigorous branding campaign in Vietnam

With a population including a large proportion of young people, the Vietnamese market is potential for brand experience programs such as The World of Heineken in Ho Chi Minh City.

Foreign brewers are heating up local alluring beer market

With the total consumption of about 3.78 billion liters of beer in 2016, Viet Nam is considered as "the next key battleground of foreign brewers”. The divestment at the State’s two largest domestic beer companies leaves “wide open” door for foreign rivals and that a Taiwan brewer plans to enter Viet Nam’s market heats up the competition.

Hanoi beer loses in home market despite brief fame from Obama dinner

Bia Hanoi, or Hanoi beer, a long lasting beer brand well known to Hanoians, which was served at former US President Obama’s dinner during his visit to Vietnam in 2016, cannot hold the upper hand over its rivals.

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