The ride-hailing firm has made an announcement yesterday on CEO Le Diep Kieu Trang’s departure, merely five months after joining GoViet.
The exact timing of her leaving was not mentioned but the reason for her parting GoViet was said to pursue a different career path.
Prior to joining GoViet, Trang (also known as Christy) was the country director of Vietnam for Facebook. She was famously known for her role as co-founder of Misfit – the US-Vietnam wearable startup that was acquired by Fossil for $260 million in 2015.
Nguyen Vu Duc, Trang’s predecessor, left GoViet in March after almost a year being at the company, along with chief growth officer Nguyen Bao Linh.
Given these exits, the Vietnam affiliate of GoJek has seemed to be struggling with retaining its leaders, particularly when the on-demand multi-service platform has had plans to strengthen its foothold beyond its current homeland market of Indonesia.
GoViet nevertheless said in a statement, “We are confident that the existing management team in Vietnam, supported by the knowledge and expertise of our international team, will ensure GoViet continues to create a positive impact while enjoying the exponential growth we’ve seen over the past year”.
In Vietnam, GoViet has a few number of rivals, including Grab and homegrown startups like Be and FastGo. While there is no exact data available on the current market share of FastGo and Be, according to ABI Research, Grab now accounts for some 73 per cent of market share of trips completed in the country.