In 2019, nine leading FDI and Vietnamese companies having high prestige from consumer goods, packaging, retail, and import industries, jointly established Packaging Recycling Organization Vietnam (PRO Vietnam). It is considered to be the primitive form of an industry-level EPR enforcement organization.
The first goal of the group is to change consumers' behavior and awareness towards product packaging through promotion and communication.
According to OECD, EPR is a policy approach under which producers are given a significant responsibility – financial and/or physical – for the treatment or disposal of post-consumer products.
Assigning such responsibility could in principle provide incentives to prevent wastes at the source, promote product design for the environment and support the achievement of public recycling and materials management goals.
In 2021, Coca-Cola Vietnam, one of the founding members of PRO Vietnam, rolled out a ‘Recycle Me’ message on its package labels across all its brands and products, to remind consumers to help recycle the bottle.
More broadly, it will increasingly be including recycling messages in its marketing campaigns and social channels to encourage consumers to help recycle more.
Under its World Without Waste vision, Coca-Cola has been partnering with many organizations to help collect and recycle plastic waste locally. Among those partnerships, Plastic Action Network program (PAN) with Centre for Supporting Green Development (GreenHub) since 2018 is one of the most effective programs to redefine the value of plastic waste as well as promoting the local community groups in waste management system in Vietnam.
The partnership brings Coca-Cola Vietnam and Greenhub together behind a clear objective that is to introduce and establish a tested system of waste separation and improve existing recycling practices with safety, practicality, and scalability for informal and formal waste pickers in Ha Long bay, Ha Long city, and recently Can Gio district, Ho Chi Minh city.
The ‘Recycle Me’ initiative is the latest step from Coca-Cola as part of a holistic approach by the company across Vietnam to tackle packaging waste. Last year, it switched Sprite from its iconic green bottle to a clear PET plastic bottle, to boost local recycling of Sprite bottles.
PepsiCo Vietnam, another founding member of PRO Vietnam, is also active in collecting packages and promoting recycling activities for a sustainable development of Vietnam.
It and its partners, the Center of Education and Development (CED) and National Economics University (NEU), kicked off a two-year “Increase awareness in plastic waste management” project in 2020. As part of the initiative, the partners plan to train 60 young Vietnamese environmental leaders, aiming to strengthen plastic recycling education in communities, enhance young people’s awareness of single-use plastic waste, and inspire more sustainable behaviour changes, particularly in collecting and treatment.
In addition, since 2019, it launched the “Revival of Waste" trash classification campaign in all offices and factories. 400 new bins set up at 82 waste classification areas were equipped for waste sorting in factories and offices. With the protecting environment purpose, the program has received an overwhelming participation of all employees.
Other members of PRO Vietnam such as Nestlé Vietnam, Tetra Pak Vietnam, Mondelez Kinh Do, URC also run their own programs, contributing to common goal that is to make Vietnam green, clean, and beautiful by promoting a circular economic model through more accessible and sustainable packaging collection and recycling process.
In addition, there are a lot of joint projects has been coordinated by PRO Vietnam with related units, such as environmental sanitation companies, namely CITENCO, URENCO, HEPCO; Vietnam Urban Environment and Industrial Zone Association (VUREIA), the Institute for Circular Economy Development (ICED).
It also organized some media campaign, including 'Joining hands to reduce plastic waste', 'Trash for gifts', as well as 'Action for clean environment' contest jointly run with Lagom Vietnam.
Previously, PRO Vietnam sponsored for the translation and distribution of the book "Learning about 3R" published by the Japanese Ministry of Environment. The version for children was introduced and taught in some primary schools in Hanoi.