The founding members, including the Ariyana Convention Centre Danang from Vietnam, Bali Nusa Dua Convention Centre from Indonesia, International Convention Centre Tainan from Taiwan, Borneo Convention Centre Kuching from Sarawak, Malaysia and Setia SPICE Convention Centre from Malaysia, signed a memorandum of cooperation in Penang on December 7, 2023.
Francis Teo, Chairman of Asia Venue Alliance, said: "I am proud to be one of the first co-founders of this alliance and hope that with this alliance, events from all over the world will flock to Asia. Our collective efforts have borne fruit, and Asia is now well-positioned to be a global hub for world-class business events."
This historic occasion signifies the beginning of a new era in the business event industry across Asia, supported by the collective expertise and unwavering commitment to excellence of the founding members.
Asia Venue Alliance (AVA) is a collaborative force driving growth in the vibrant Asian business events industry. By teaming up and sharing strengths, AVA aims to establish a strong regional brand that shines globally in the competitive business event sector.
The alliance fosters collaboration through the exchange of events, cross-promotion, and sharing valuable industry insights. Committed to excellence, AVA ensures its members thrive in the dynamic and evolving events landscape.
In line with this collaboration, Gentzsch Andre Pierre, General manager of Furama - Ariyana Danang International Tourism Complex, added: "With AVA, we aspire to have a customer-friendly platform for providing world-class venues and technology in beautiful, exclusive but often overlooked locations.”
Danang Hotel Association Chairman Nguyen Duc Quynh said that promoting a destination through event tourism stands as the consistently stable approach for fostering sustainable development.
Specifically, he highlighted the significance of the Furama - Ariyana Danang International Tourism complex as pivotal hubs for drawing MICE visitors and propelling MICE tourism in Danang.
The alliance envisions an exciting future filled with opportunities for collaboration, growth, and excellence in the business events sector. This innovative partnership will undoubtedly enhance the reputation and competitiveness of the participating venues and pave the way for a significant impact on the industry, promoting high-quality event experiences across the Asian region.