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Asian market is targeted as Saigon Beer logo to adorn the Foxes' uniform

ThaiBev targets to promote Saigon Beer, commonly known as 'Bia Sai Gon', to the Asian market with passionate supporters of the English Premier League rather than the United Kingdom's market.

Sabeco becomes Leicester City’s official sleeve sponsor

Logo of Saigon Beer, commonly known as 'Bia Sai Gon' together with Leicester City’s Fox logo will appear on the club’s short sleeves for the 2018/19 season.

Thaibev plans to reduce Sabeco’s profits by $44 million

According to the business plan proposed by Sabeco's new Board of Management, its profit will drop from nearly $220 million attained last year to $176 million anticipated this year.

Habeco experiencing ups and downs to transform itself on the uptrend

Product diversification and distribution system expansion will be the main focus of Habeco in the near future, only when these matters are resolved, the company may have a chance to rise in the brewery industry.

Habeco lost market shares due to sluggish State capital divestment

The longer time the State capital divestment takes, the greater the risk of competition for Habeco is, especially when their business results are showing signs of deterioration, gradually being left behind by other competitors such as Sabeco and Heineken in the war of gaining market share.

A foreign fund spends more than US$134 million on purchasing Sabeco shares

Seller is a Singapore – based organization called Nogard Pte.

Revenues from equitization and State divestment exceed the plan thanks to Sabeco

In 2017, the target of revenue from equitization and divestment is VND60 trillion (more than US$2.6 billion) but the sale of shares in Sabeco alone has brought in VND110 trillion (US$4.85 billion).

Sabeco officially handed over to Thai investor

Vietnam Beverage, ThaiBev’s domestic unit has spent US$4.9 billion to turn Saigon Beer - Alcohol - Beverage JSC (Sabeco) into its subsidiary.

Japanese brewery Kirin withdraws investment from Sabeco

Kirin and Asahi, two Japanese breweries are not expected to bid for Sabeco's stake in the auction on this December 18.

Vietnam Beverage still dubious about registering for Sabeco auction

Vietnam Beverage is a newly-established company in Vietnam, 49% of which is indirectly held by BeerCo Ltd, a ThaiBev-owned brewer based in Hong Kong is considering to join in the Sabeco auction as the registration deadline on December 17th is coming.

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