Heineken Vietnam Brewery recorded a profit margin of 40 per cent, much higher than Sabeco's 17.6 per cent but its market share still lagged behind its rival which is dominating the beer industry.
The longer time the State capital divestment takes, the greater the risk of competition for Habeco is, especially when their business results are showing signs of deterioration, gradually being left behind by other competitors such as Sabeco and Heineken in the war of gaining market share.
Seller is a Singapore – based organization called Nogard Pte.
The auction for Sabeco's share will take place on December 18th.
In the increasingly fierce competition among brewers, the two Vietnamese leading brewers, Habeco and Sabeco have spent millions of dollars on advertisements, which is considered a critical factor to gain market share.
