Vietnam's marketing technology landscape is evolving rapidly, propelled by a niche group of "whale" users who are driving a large portion of in-app purchases.
Bui Quang Hung, co-founder and chief marketing officer of 30Shine talks about how the country’s largest hair salon chain is repositioning itself to capitalise on the burgoening hairdressing industry.
Brands are turning to push notifications and in-app messages to drive and optimize customer engagement.
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In the wake of the pandemic, understanding the future of tourism has become more important than ever. To get business back on track and maintain positive relationships with potential travelers, the tourism sector needs to take a deeper look at emerging trends and integrate new insights into products and services as well as marketing and communication campaigns.
Launching a business accelerator programme at this point in time seems to be the right move for FE Credit as it seeks to reach deeper into remote and far away areas in Vietnam. How talented fintechs can help the consumer finance company elevate further is now explained by Basker Rangachari, Chief Marketing Officer of FE Credit.
Savills Vietnam has been named the lead leasing and marketing agent for Capital Place – a property developed by CapitaLand and Mitsubishi Estate.
The digital evolution has made a significant impact on the hospitality industry with hotels spending more on digital marketing as well as other digital tools to adapt to the ever-changing demand.
In today's extremely competitive market, brand-building is the way to go to separate you from the rest of rivals as it has the possibility to tap into people's psychology and delivers what the potential buyers actually want, according to Ch’ng Toh Ghee, Director of PropertyPages.
Owing to financial support from Vietnam International Bank, UNIBEN has been able to invest vigorously in their factory and promote their marketing activities actively, allowing the company to gain the majority of the market shares of the instant noodle industry in rural areas.
In Vietnam, still many billionaires are hidden as their business activities are not transparent and listed on bourse, according to Doctor Nguyen Van Thuan from the HoChiMinh City Marketing and Financial University.
Noble Vietnam Co., Ltd. the investor of Van Tri Avenue Villa project, has appointed CBRE (Commercial Real Estate Services) exclusive sales and marketing agent of the project.
Nike and Adidas are willing to pay 10-17 percent of their profits for their marketing campaigns. Will Vietnamese businesses do the same?
