Product diversification and distribution system expansion will be the main focus of Habeco in the near future, only when these matters are resolved, the company may have a chance to rise in the brewery industry.
The longer time the State capital divestment takes, the greater the risk of competition for Habeco is, especially when their business results are showing signs of deterioration, gradually being left behind by other competitors such as Sabeco and Heineken in the war of gaining market share.
The Danish brewery Carlsberg currently holds a 17.3 per cent stake in Habeco, one of Vietnam's biggest brewers based in Hanoi, and has a preemptive right to buy Habeco shares when the government divests its stake in the company.
In case of slow capital divestment at the Sabeco and Habeco, which are the State's largest brewers, the State Capital Investment Corporation (SCIC) is likely to hold the acting ownership of the two breweries.
In the increasingly fierce competition among brewers, the two Vietnamese leading brewers, Habeco and Sabeco have spent millions of dollars on advertisements, which is considered a critical factor to gain market share.
