When organic becomes an inspiring wellbeing lifestyle

In today's fast-paced world, where health and sustainability are becoming top priorities, the organic lifestyle has evolved beyond a mere trend into a guiding philosophy.

On this journey, Tyna Huynh, co-founder of Drinkizz, has carved out her own path not only by creating the Organic Natural Energy (O.N.E) drink with a “from organic farm to can” model but also by persistently building an ecosystem where health, technology, and human connection thrive together.

In your opinion, what characteristics should organic products have to truly bring value to consumers' health, rather than just being labeled as "organic"?

Tyna Huynh: Before discussing "quality derived from organic farming and care techniques", I want to talk about the philosophy of organic living. This approach to consumption considers not only personal well-being but also the well-being of human communities, ecosystems, and even the planet as a whole. From a mental health perspective, this is an all-inclusive mindset, where we grow and develop alongside other living beings. This fosters strong mental well-being through sustainable and healthy relationships.

Next, regarding the quality of organic farming and care, this technique relies on the inherent vitality of plants and animals while adhering to health-protective processes. Depending on the market like USDA Organic for the U.S., EU Organic for Europe, or JAS Organic for Japan, regulations may differ. However, the core principles remain the same: no synthetic chemicals in fertilizers or pesticides, no genetically modified organisms, and ensuring the best health benefits.

According to research by INRA in France, regular consumption of organic food can reduce the risk of cancer by 25 per cent compared to those who consume little or no organic food.

How can one balance maintaining strict organic standards while scaling up production sustainably, both environmentally and economically?

Tyna Huynh: The essence of organic standards is to ensure product quality while supporting economic, environmental, and social development. As demand for organic products increases, producers must grow alongside their customers while maintaining strict organic standards. This also means that environmental sustainability improves.

As demand for organic products increases, producers must grow alongside their customers while maintaining strict organic standards.

Building a biodiverse ecosystem is crucial, as soil health is the foundation of organic raw materials. Additionally, the entire organic value chain must comply with deep processing standards, organic quality control in transportation, and consumer transparency. Managing the entire organic value chain, from production to consumption, requires an organic mindset from both producers and consumers, alongside robust data management.

One of the biggest challenges for organic products is consumer trust. Can you share how Drinkizz uses traceability technology to enhance transparency and strengthen trust?

Tyna Huynh: Since 2018, Drinkizz’s co-founders were the first in Vietnam to experiment with transparent organic ingredient management through data tracking and blockchain-based traceability. By 2020, the first batches of Drinkizz ONE were produced with traceability tags containing unique codes.

By 2023, we integrated AI to verify all data and personalize customer experiences.

As pioneers in internationally certified organic products in Vietnam, my colleagues and I recognize consumer concerns about the still-developing organic supply chain. This is why Drinkizz invested heavily in digitalizing data, even before mass-producing Drinkizz ONE, ensuring a transparent consumer experience where individuals can track and participate in the organic value chain.

In the wellness industry, how important is user experience? How can an organic product not only be high quality but also emotionally connect with consumers?

Tyna Huynh: Drinkizz was founded in 2019 with the goal of boosting energy while maintaining health, making it part of the "natural energy" and "energy wellbeing" segment within the wellness market. Since 2020, we have developed Vietnam’s first community applying "energy wellbeing", promoting a holistic and proactive approach to health.

Globally, health and wellness lifestyles are not new, but in Vietnam, they are still emerging. Implementing wellness programs in workplaces or resorts remains a challenge.

Currently, Vietnam’s wellness market is growing rapidly. In 2020, the country ranked 33rd in the global wellness economy, valued at $16.7 billion. While this reflects strong growth potential, Vietnam still lags behind regional competitors.

Since individual wellbeing varies based on personal habits, people need to develop their own wellness maps for daily application. This requires deep knowledge of wellbeing, as well as the right products and services. Otherwise, wellness remains just a fleeting feeling.

Organic products are the best choice not only for physical health but also for connecting consumers with nature and fostering healthy communities.

How do you view the relationship between technology and the natural essence of organic products? How can technology support without compromising the "natural" value of organic products?

Tyna Huynh: This relationship is actually quite natural. Organic products provide essential nutrients while fostering a connection between consumers, producers, and Mother Earth. Technology simply helps consumers preserve and better understand this natural connection.

For example, when you scan the QR code on a Drinkizz O.N.E can, you gain deeper insights into the product, learn more about organic knowledge, and connect with the entire O.N.E value chain. This reassures you on a physical energy level while also fostering emotional and intellectual connections.

Technology also helps improve the quality and quantity of organic products by giving people more free time, allowing them to return to their "natural essence", which means learning and creating.

Drinkizz focuses not only on products but also on promoting a wellness lifestyle. What have you done to build a comprehensive ecosystem connecting products, community, and technology?

Tyna Huynh: Drinkizz was founded by a team passionate about the "on-the-go lifestyle", aiming to promote a modern, energy-filled, and holistic health-conscious way of living. In this lifestyle, we seek a body that flows with life, a conscious and connected mindset, and an open heart. Crucially, all of this is measured through digitalized data rather than subjective feelings.

We invest in products with precise nutritional ratios, organic sourcing, and technology that enables customers to personalize their experience while ensuring transparency in the value chain. We also share knowledge through workshops and advisory programs to help users understand holistic energy wellbeing.

For example, we hold workshops and consultations for partners and communities about energy wellbeing. Our No-Code AI program is not just for Drinkizz but is also shared through free Zoom sessions and advisory programs for supply chain development.

We are grateful to early adopters like NTT DATA VDS and luxury hotels in the Accor Group for pioneering wellness applications with Drinkizz products and services.

In your view, what factors will shape the future of wellness? What trends is Drinkizz betting on to expand in the global market?

Tyna Huynh: The health and wellness lifestyle trend is growing, and individuals and organizations are incorporating elements of wellbeing (physical, mental, and intellectual) through daily products and services. Thus, businesses must align with customer wellbeing experiences to thrive.

From the start, Drinkizz has focused on delivering sustainable energy to help consumers achieve high wellbeing. We have invested significant time in developing the ONE concept, not just using organic ingredients from Vietnam but also natural processing techniques from France. Our products offer comprehensive energy sources with antioxidants, minerals, and knowledge-driven data.

We believe that Drinkizz O.N.E will become a symbol of sustainable energy living on a global scale.

Thank you very much for sharing!