Tapping into opportunities for martech in Vietnam
Vietnam's marketing technology landscape is evolving rapidly, propelled by a niche group of "whale" users who are driving a large portion of in-app purchases.
Vietnam is a newcomer in the field of auto production, Indonesian Ambassador told at the recently held forum, but has strong background and resources.
The Embassy of Indonesia in Vietnam held a forum in Hanoi on June 2 on promoting a partnership between Vietnam and Indonesia in the auto industry, bringing together businesses from both countries, the Vietnam News Agency reports.
Opening the event, Indonesian Ambassador to Vietnam, H.E. Ibnu Hadi, said the Indonesian auto industry has strengths in producing spare parts for SUVs, sedans and light trucks, adding that it also exports domestically-assembled vehicles from imported components.
Indonesia has a close partnership with Japanese automakers and is striving to be among the region’s largest auto producers.
Vietnam is a newcomer in the field, the Ambassador went on, but has a strong background and resources, and this forum is to boost cooperation between Vietnamese and Indonesian carmakers.
Mr. Doan Duy Khuong, Deputy Chairman of the Vietnam Chamber of Commerce and Industry (VCCI), noted that the large number of Indonesian auto companies at the forum is evidence of their interest in the Vietnamese market and its potential.
Mr. Nguyen Van, Deputy Chairman of the Hanoi Supporting Industries Business Association, said that Vietnam’s support industry is young and faces difficulties in accessing land, capital, and technologies.
The sector needs preferential policies to overcome these challenges, he added.
Vietnam's marketing technology landscape is evolving rapidly, propelled by a niche group of "whale" users who are driving a large portion of in-app purchases.
This agreement marks a significant step forward in the collaboration between two major automotive companies from Vietnam and China.
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