Trung Nguyen International opened its first King Coffee-branded coffee shop, targeting a 1,000 chain

King Coffee is the coffee brand appearing less than two years on the market. With the ambition of opening 1,000 King Coffee shops nationwide, Trung Nguyen International Co. Ltd (TNI) wishes to convey the message of conquering Vietnam’s market in the next period after the success of King Coffee.

Le Hoang Diep Thao, owner of Trung Nguyen International Co., Ltd. said that the King Coffee chain enjoys the experience and value of Trung Nguyen Cafe Chain franchise - a famous 20-year old brand of Trung Nguyen Group. Thao expected that King Coffee chain will take on the role of reviving the third wave of coffee that Trung Nguyen has built successfully.

"Gia Lai is chosen as the starting point of the chain partly because Gia Lai is a land of prosperity and satisfies vital conditions required for high-class coffee beans. In addition, I desire to bring other famous coffee products in the world to my motherland Gia Lai where I found and have nourished my love with coffee,” Thao shared.

King Coffee products are processed at TNI King Coffee factory in Tan Uyen Industrial Park, Binh Duong province. The factory has been put into operation since April 2017, specializing in the production of coffee products for export with the expected supply of 9,000 tons of roasted and ground coffee and 19,800 tons of instant coffee each year.

TNI King Coffee now focuses on processing and packaging, supplying the whole products to the international market. To date, King Coffee products have not been officially distributed in the domestic market yet despite being launched in October 2016.

Up to now, King Coffee products have been exported to countries such as USA, India, Korea, Singapore, Australia ... Especially, in March 2017, King Coffee partnered with Hello Oyster to distribute coffee products in the Chinese market, starting the roadmap to conquer the market of 1.4 billion people.