Tough battle for market share: Genuine or fake products
By Vu Long
July 17, 2017 | 03:36 PM GMT+7
The popularity of counterfeit products is endangering the survival of genuine ones which are forced to have to seek their own way to rescue themselves.
Korean Ginseng Corporation identifies original and fake ginseng products on display. Photo: TheLEADER
The Korea Trade Investment Promotion Agency (KOTRA) in cooperation with the Market Surveillance Agency has just organized the K–Brand Identification Seminar 2017 for a great deal of Korean enterprises to distinguish their original products and imitated ones on the Vietnamese market.
Figures released by KOTRA showed that Korean enterprises were expanding its investment in Vietnam and hundreds of Korean brands like Samsung, Hyundai, CGV, Orion, Dorco, Olive Young, Dasida, CJ, Amore were daily popularized with Vietnamese consumers.
"Yet, the fact that Korean genuine products have to deal with a survival due to the abundance of fake ones availed in the moment on the local market," the KOTRA's representative Yang Mi Yeong.
Korean investors have currently made up roughly US$6 billion, accounting for 29.3 per cent of total foreign investment capital in Vietnam and as many as 15 per cent of brands in Vietnamese market are Korean ones.
The event organized in the biggest economic market, HoChiMinh City witnessed the participation of Market Control Agency, National Office of Intellectual Property and Economic Police throughout the nation-wide and they got updated with identification of genuine and counterfeit products so as to enable their competency to protect legitimate enterprises.
TheLEADER attended to keep in loop the serious happenings and reflected through our insight angles.
Korean Ginseng Corporation identifies the genuine and fake products. Photo: TheLEADER
CJ Group Vietnam which has a brand of CGV movie hall has to deal with a dozen of product brands imitated. Photo: TheLEADER
AMOREPACIFIC - Asian Beauty Creator participates with a display of techniques for identification of imitated products. Photo: TheLEADER
The DORCO global razor group displays the identification of genuine and fake products. Photo: TheLEADER
Genuine and imitation products for Hyundai brands. Photo: TheLEADER
Identification of CJ's brands. Photo: TheLEADER
Joint forces of police, market surveillance and national intellectual property to get updated with the identification of genuine and imitated products. Photo: TheLEADER
Genuine products need further protection of authorities. Photo: TheLEADER
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