The world's largest fashion retailer Zara opens its first store in Hanoi
By Chi Hao
November 10, 2017 | 11:49 AM GMT+7
On November 9th, the world's largest fashion retailer Zara (Zara) attracted thousands of customers to the grand opening of its first store in Hanoi.
Photo: TheLEADER
To draw the attention of the public to the grand opening of the first store in Hanoi, also the second one in Vietnam, Zara had placed a giant billboard to make announcement of its entry at Vincom Ba Trieu Shopping Mall for many days before.
Photo: Vu Long
Located in the heart of Hanoi, Zara’s first store occupies three floors of Vincom Ba Trieu Shopping Mall, with an area of nearly 4,000 square metres. Zara has applied modern technology in managing and supervising the store such as registering mobile numbers for the fitting room and having a private escalator for customers.
Photo: Vu Long
The first floor is for women's clothing. (Photo: Vu Long)
The second floor focuses on children's clothing display. (Photo: Vu Long)
The third floor is for menswear. (Photo: Vu Long)
The average price of the products here is from VND200,000 (about US$8.82) to VND2,000,000 (about US$88). Despite they are all bearing Zara’s brand, their place of production such as Vietnam, Turkey,… are clearly stated.
In front of the fitting room stand long queues. (Photo: Vu Long)
The attention of those from Hanoi and northern provinces for Zara’s first store in Hanoi is quite remarkable.
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