“Fire proves gold, adversity proves men.”
Rich experiences accumulated over two decades, adhering to the philosophy of doing business with one’s heart, and strategic vision have helped the BIM Group build a prestigious name for itself.
The growth and rise of any firm goes hand in hand with unforgettable lessons and valuable experiences, which are intangible but precious assets for a company, and that’s the case for the BIM Group too. Among one of the few groups in Việt Nam with a development history of more than 20 years, the company has seen its share of ups and downs, but overall it has been the case of: “fire proves gold, adversity proves men”.
With three major pillars in its development strategy – tourism development, property investment, and agriculture and trade and services – the brand not only has a vibrant business story but also is a symbol of the effort made towards sustainable development.
Most people know the BIM Group through its real estate projects such as Halong Marina Urban Area in the northern Quảng Ninh Province, which has changed the face of Hạ Long and helped it develop into a modern city, and projects such as Fraser Suites and InterContinental Phu Quoc Long Beach Resort.
However, not everyone is aware of that the BIM Group deserves the title of the “banyan tree” in the field of agriculture and food as it is one of the largest fishery producers and exporters in the country, with a total farming area of 1,600 hectares.
Since the 2000s, the group has set up a number of fishery farming projects, such as the 251-hectare Minh Thành farm, 1,234-hectare Đồng Hoà shrimp breeding region, the Phú Quốc breed development centre, and the Tắc Cậu fishery processing plant. Its fishery products are exported to markets such as the US, EU and Japan.
The group also owns the largest salt field in Southeast Asia, whose annual capacity is 500,000 tonnes.
In 2010, the BIM Group entered the trade and services sector with luxury gym Elite Fitness, which has dozens of centres in Hà Nội, HCM City and Hạ Long. It also owns the Zpizza restaurant chain.
Imprints in property development
It is the real estate projects that affirm the BIM Group brand the most. Đoàn Quốc Huy, deputy chairman of the BIM Group, said the relentless efforts of its employees helped the group achieve higher-than-targeted business results in 2016, which is very encouraging in the context of the increasingly tough competition in the property market.
A pioneer property developer in Quảng Ninh Province, it offers luxury apartments, shophouses, and has popular resort townhouse projects such as the Green Bay Towers, Green Bay Village, Pearl Villas, Royals Lotus Villas & Resort and Litte Viet Nam.
The group has also poured around US$300 million in the popular tourist island of Phú Quốc. Its flagship project is the 155-hectare Phú Quốc Marina, which is expected to become Việt Nam’s Sentosa in the future.
With strategic vision, the group has generated special interest for its property products by partnering with the global brands such as InterContinental Hotels Group, Frasers Hospitality Pte Ltd and Ascott Limited.
The BIM Group is also spreading its wings into the international market, with its first five-star hotel in Laos, Crowne Plaza Vientiene, opening its doors in April.
In 2017, its line-up includes InterContinental Phu Quoc Long Beach Resort & Residences, the first condotel project under the InterContinental brand in Asia, and Citadines Marina Halong, the first condotel project in Hạ Long to be managed by Ascott Limited with all units overlooking the bay.
The group is also entering the commercial property market through a partnership with AEON Mall Việt Nam to develop a 9.5-hectare mall in Hà Nội’s Hà Đông District.