The jewel in the Danang’s crown of tourism

The first five-star resort in Vietnam

Located on one of the most beautiful beaches in the world, the Furama Resort Danang was built in 1995 and officially opened in 1997, becoming the first five-star beach resort in Vietnam, bringing the country to the world's luxury beach resort tourism map.

Furama is a wonderful blend of luxurious Western architecture, amenities and the serene beauty of the traditional Champa cultural philosophy. The unique beauty of the resort was created by the international architecture practice Denton Corker & Marshall (Australia) who worked diligently with cultural experts in the Central Coast and local architects to deeply understand the local culture.

Connecting Danang to the world

Furama is not just an ideal destination for tourists but also a chosen venue for international events. In 2006, when Vietnam hosted APEC for the first time, Furama had the honour of building the Furama International Convention Palace to welcome delegates and leaders of APEC economies during the APEC Ministerial Meeting 2006.

Subsequently, in APEC Vietnam 2017, Furama once again shouldered the mission of building the Ariyana Convention Centre Danang to host and welcome 21 leaders of the world's economies, over 10,000 international delegates, and more than 3,000 journalists, drawing global attention.

These events are not only opportunities for the world to assess Vietnam's integration and development but also crucial turning points as Danang transformed from a coastal city into a prestigious destination on the world events map.

Thus, Furama's journey is not just a development in the aspect of tourism and event destination but also a journey through time and history, serving as a living witness to Danang's development.

Furama has proven its importance not only in the tourism industry but also in shaping the image and reputation of Danang on the international stage.

Furama has proven its importance not only in the tourism industry but also in shaping the image and reputation of Danang on the international stage.

Vietnamese cuisine – International twists

Furama Resort Danang is renowned not only for its harmonious pure nature but also as a culinary heritage "museum" with historical and cultural stories in its dishes, themed parties, and events.

Among them are the Vietnamese Copper Tray, the “Seafood Village Market” Buffet Dinner with the performance of Champa dance, the Christmas & New Year's celebration with activities such as lighting the Christmas tree, the Tet Village Market welcoming the Lunar New Year etc. Culture and history are always incorporated into banquet events, introducing to both local and international visitors.

Besides the authentic cultural beauty, Furama Resort Danang is also famous for dedicatedly presenting the culinary flavors of Asia, Italia, and Europe, along with top-grade imported beef dishes.

Especially noteworthy are the culinary exchange programs featuring the talents of Furama's skilled chefs alongside Michelin-starred chefs from around the world, hailing from France, South Korea, India and more.

These programs provide first-class culinary experiences and contribute to promoting local cuisine between countries, receiving significant support and attention from the local community and media in those countries.

Furama – Ariyana Danang Tourism Complex

The established Furama Resort & Villas Danang, Ariyana Convention Centre Danang and the anticipated Ariyana Beach Resort & Suites Danang with 1,400 rooms have formed the Furama - Ariyana Danang International Tourism Complex, spanning 32 hectares - the largest resort, conference and exhibition complex in Vietnam.

The harmonious collaboration between Furama Resort & Villas Danang and the Ariyana Convention Centre Danang not only brings economic benefits but also transforms Danang into a diverse destination, catering to a wide range of customers and enriching the city's tourism landscape.

Particularly, as event tourism is often considered a stable promotional strategy, creating a destination for sustainable development, the Furama - Ariyana Danang Tourism Complex is emerging as a vital component in the MICE (Meetings, Incentives, Conferences, and Exhibitions) ecosystem in Danang, boosting demand for MICE tourism in the city.

Innovation - The integration journey

“Facing the challenges of the modern world, Furama constantly innovates to meet customer needs and contribute to the integration of Danang. The application of advanced technology, the enhancement of service quality and the commitment to environmental conservation are powerful efforts by Furama", said Nguyen Duc Quynh, General Director of Indochina Beach Hotel JSC - the representative of Furama Resort Danang's investor.

Quynh added: "In 2023, we have undergone significant innovations, especially in the digital transformation area. New systems such as automated message responses with integrated Chat GPT chatbot, committed hotel information management system, 360-degree virtual travel experience, have brought new and convenient experiences to customers. Thanks to this, we can easily reach customers, serve them more attentively, and keep up with the world's development trends."

In addition, Furama has established and developed the IBH Academy, providing in-depth training in areas such as tourism, human resource management, restaurant, housekeeping, front office, and practical skills in hotel operations.

Since its establishment in 2020, the IBH Academy has rapidly developed, proudly collaborating with regular schools, vocational schools, hotel associations, the Vietnam Chamber of Commerce and Industry, the Danang City Confederation of Labor, the Danang Tourism Association, the Danang Hotel Association as well as leading universities worldwide in the field of tourism. The IBH Academy's mission is to train a leadership team not only for Furama Resort but also for resorts and hotels in Danang and Vietnam.

With a 26-year development journey, Furama is not just a resort but also an integral part of Danang's successful story on the world tourism map. Furama is not just a destination, it is a tourism icon, representing Vietnam's integration and innovation in a challenging and opportunistic era.