BMW Group Asia made an announcement that BMW AG and THACO has signed an open letter to choose THACO as an investor and importer of BMW and MINI cars in Vietnam from January 01, 2018.
Previously, BMW Group Asia co-operated with Sime Darby Motors, a major investor of the Euro Auto Joint Stock Company (EAC) in Vietnam. The four-year cooperation will end on December 03, 2017.
According to the announcement, Sime Darby Motors is the world's second largest BMW car retailer and will always be an important partner of BMW Group in many markets in the region.
"Customers are our top priority and until the new announcement is made, EAC still continues to provide high-quality after-sales services to all current BMW, MINI and BMW Motorrad customers in Vietnam,” said Paul de Courtois, CEO of BMW Group Asia.
THACO was established in 1997. Currently, it is manufacturing, assembling, distributing and retailing commercial vehicles (truck and bus) and tourist vehicles with brands such as Kia (Korea), Mazda (Japan) Peugeot (France). In addition, THACO is involved in the construction of transportation infrastructure and real estate development through Dai Quang Minh Real Estate Investment Joint Stock Company.
THACO's manufacture complex is located in Chu Lai Open Economic Zone, Quang Nam Province, covering an area of 400ha. It consists of six automobile assembly plants, 12 auxiliary industry plants, an R&D center, a vocational college and a port. It has 97 automotive retail showrooms and 59 agents all over the country.
Among Vietnam Automobile Manufacturers Association (VAMA), THACO is the leading company in sales with 40 – 42 per cent of market shares (2015 - 2017).
In 2016, THACO was selected as the Viet Nam’s largest private enterprise by Vietnam Assessment Report Organization (VNR 500).