Menas Vietnam has signed a strategic memorandum of understanding with SVD-Group, marking a significant milestone in introducing premium Russian products to Vietnamese consumers.
Under the agreement, Menas Vietnam will become the exclusive distributor of prominent Russian brands in Vietnam, collaborating with major names such as Essentuki, Narzan, Arkhyz Vita, and Volshebnitsa.
The initial product portfolio includes over 2,000 diverse items such as chocolates, confectioneries, canned goods, mineral water, cold cuts, and high-quality functional foods.
Budarina Regina, Director of the Business Center and Vice President of the Russia-Vietnam Friendship Association, emphasized that this partnership not only brings Russian products closer to Vietnamese consumers but also creates opportunities for economic and cultural growth between the two nations.
“We trust that Menas Vietnam will play a crucial bridging role,” she stated.
Currently, Russian products are available at Mena Gourmet Market, a supermarket operated by Menas Vietnam within the Mena Town complex near Tan Son Nhat Airport.
Looking ahead, Menas plans to expand the distribution of Russian products to luxury hotels, resorts, and educational institutions nationwide, aiming to grow its product portfolio to over 5,000 items.
Nguyen Ngoc Quy, Chief Operating Officer of Menas Vietnam, noted, “This agreement not only underscores our commitment to delivering high-quality international products but also represents a step forward in strengthening economic and cultural ties between Vietnam and Russia.”
This strategic collaboration is expected to boost bilateral trade, offering Vietnamese consumers a broader range of quality international products.
Tags:
Tags:
Solar & Storage Live Vietnam event has been running since 2017 and the 2025 edition will be the biggest yet.
A new partnership between EY and the Vietnam-Singapore Board Forum (VSBF) is set to strengthen ESG capabilities for Vietnamese businesses, helping shape more sustainable business models.
With strategic deals and strong policy alignment from the Vietnamese government, Excelerate Energy aims to anchor Vietnam’s LNG ambitions in the region.
Scheduled for completion in 2027, the logistics facility will be the first of its kind in Vietnam significantly boosting parcel processing capacity up to 7 million parcels daily.
Gamuda Land will use the loan to invest in a luxury real estate project in Ho Chi Minh City.
Amid global economic volatility, WHA Group has rapidly rolled out multiple expansion projects in Vietnam, signaling its strategic focus on the country.
