Cen Land transforms into real estate developer with bold goals
Cen Land is shifting from brokerage to development, targeting a 170% revenue increase and 424% profit growth in 2025.
Investors expect that the pioneering hotel brand bringing a vibrant approach to affordable luxury in Vietnam, will redefine the traditional hospitality norms.
Real estate developer Indochina Kajima Development Limited (ICC-Kajima) has concluded the purchase of two land plots to construct the two Wink Hotels in Vietnam. This is the pioneering hotel brand in bringing a vibrant approach to affordable luxury in Vietnam. The first two project of this brand would be constructed in Ho Chi Minh City and Danang.
These are the two of more than 20 hotels that will be the first two of a targeted 20 plus Wink Hotels to be developed, opened and operated throughout Vietnam and neighboring Indochina countries by the joint venture between Japanese ICC-Kajima and America’s leading Vietnam-based property developer Indochina Capital by year end 2023.
The Ho Chi Minh City site is located at 75 Nguyen Binh Khiem in a rapidly gentrifying area within district 1, the city’s central business district. Scheduled to open in the final quarter of 2019, the first Ho Chi Minh City Wink Hotel will consist of 226 rooms.
Demolition of the existing structure at the site is ongoing, and the development and hotel management teams are in process of refining the design and completing other critical pre-development items.
The Danang site is located at 178 Tran Phu in the heart of the city’s business and entertainment district. The 243-room Wink Hotel will feature a sky lobby and spectacular views of the Hàn River, Hai Van Pass, Son Tra Peninsula and East Sea. It is scheduled to open in the first quarter of 2020.
“The roll-out of Wink Hotels will add to the group’s portfolio of past and present hospitality projects, introducing a novel hotel concept - Vietnam’s first international hotel brand – that will redefine traditional hospitality norms,” said Peter R. Ryder, CEO of Indochina Capital.
Indochina Capital has been bullish on the hospitality market in Vietnam with such large projects as The Nam Hai, Six Senses Con Dao and Hyatt Regency Danang.
Earlier in the end of last October, Indochina Vanguard Hotels, a joint venture between Indochina Capital and Singaporean Vanguard Hotels, launched the new hotel brand Wink in Vietnam.
Wink Hotels seeks to personify the dynamic youthful generation emerging throughout the region. Blending modern, creative design and functionality with traditional Vietnamese values, each hotel promises to satisfy the young-at-heart traveler’s contemporary set of desires.
Bruce Musick Group CEO of Vanguard Hotels and co-founder of Indochina Vanguard Hotels expressed a desire to create a breakthrough, change the old hospitality norms and develop an interesting and creative brand, attracting regional and international young tourists.
Each hotel will offer a new style of entertainment, innovative food and beverage concepts, minimalist-style guestrooms, state-of-the-art technology, and a well-equipped coworking space, a tantalizing hospitality experience that will be the first of its kind in Vietnam.
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