A vital hub for MICE tourism in Danang

Danang has rapidly established itself as a prominent destination for meetings, incentives, conferences and exhibitions (MICE) not only in Vietnam but also on the global landscape.

The international gateway

Danang is a thriving city boasting a robust network of convenient international air routes.

As of September 2023, there are 34 air routes to Danang, comprising of 8 domestic and 26 international routes. These routes consist of 15 regular direct routes and 11 charter routes.

Danang Department of Tourism reports a daily average of 110-118 flights to Danang, of which approximately 45-48 are international flights and 65-70 domestic flights.

The total number of flights to Danang has impressively reached nearly 34,500, equivalent to about 94 per cent of the volume during the same period in 2019.

Among these, 13,688 are international flights, representing 82 per cent of the pre-pandemic levels, while 20,797 are domestic flights, reflecting an increase of 3.46 per cent.

This enhanced connectivity makes the organization of international events more convenient than ever before.

Furthermore, Danang International Airport which is located just under 8 kilometres away from the Ariyana Convention Centre Danang, facilitating the convenient transportation of attendees and participants.

This proximity creates a significant advantage for the city in attracting international conferences, seminars and other events.

Ariyana Convention Centre Danang is situated at the heart of the Vo Nguyen Giap Road, which connects several renowned tourist destinations such as Hoi An Old Town, My Son Sanctuary, Son Tra Peninsula and Ba Na Hills station.

The road boasts a plethora of options of over 30 well-known hotel brands and luxury resorts, providing a wide range of options for MICE event attendees, catering to various needs and budgets.

The centre for all

The Ariyana Convention Centre Danang holds a pivotal role within the MICE tourism ecosystem in Danang. Originally developed to host the APEC 2017, which welcomed 21 world economic leaders, the centre has since evolved into a premier and award-winning conference and exhibition centre in Vietnam and Southeast Asia.

Spanning 12,000 square metres, the Ariyana Convention Centre Danang includes a versatile pillarless grand hall, a spacious conference lobby and six functional meeting rooms with a combined capacity of up to 3,000 guests.

It boasts modern facilities, top-quality infrastructure, and professional services ideal for various events of different natures and capacities.

Le Dinh Nam, managing director of Ariyana Convention Center Danang, said: “We recognize that the success of each event holds great significance for our client's overall success.

We always place ourselves in our clients' shoes to anticipate their needs and work alongside them in every situation. Our client’s success is our own success - this is our guiding principle for all event-related activities at the Ariyana Convention Centre Danang.”

Moreover, the Ariyana Convention Centre Danang boasts a professional culinary team led by executive chef Doan Van Tuan, who also serves as the vice president of the Vietnamese Culinary Culture Association in Danang.

This team consistently delivers exceptional culinary experiences, leaving a lasting impression on every guest.

Tuan affirms that “whether it’s an intimate event for a few dozen guests or a large-scale event for thousands, we always devote the utmost attention and preparation to each event.

Moreover, each dish carries a culinary story, and we hope that our diverse culinary experience, featuring regional and international cuisines with a distinctive touch, will contribute to the resounding success of every event at the Ariyana Convention Centre Danang.”

A vital coordination

The coordination between the Ariyana Convention Centre Danang and nearby hotels and resorts plays a crucial role in the MICE tourism ecosystem of Danang.

Within a 10-minute radius from the convention centre, there are more than 2,000 rooms available, ensuring convenient accommodation options for MICE attendees. This collaboration enhances the efficiency and smoothness of MICE events in the city.

Nam said: “As an independent convention center and an international standard infrastructure facility, the Ariyana Convention Centre Danang always welcomes cooperation with other neighbouring hotels and resorts to provide accommodation and services to MICE guests visiting the beautiful coastal city of Danang.

Guests have a wide range of hotel options near the convention centre, and we strive to facilitate connections and ensure convenient transportation, offering a hospitable and comfortable experience for visitors.”

Nguyen Duc Quynh, chairman of the Danang Hotel Association remarks: “Event tourism is a stable and sustainable method for promoting the destination. The Ariyana Convention Center Danang and the Furama - Ariyana Danang resort complex are combined as a MICE hub and driving the MICE tourism demand in Danang.”