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Saigon beer

Heineken Vietnam reaped hefty profit despite still modest market share

Heineken Vietnam Brewery recorded a profit margin of 40 per cent, much higher than Sabeco's 17.6 per cent but its market share still lagged behind its rival which is dominating the beer industry.

Asian market is targeted as Saigon Beer logo to adorn the Foxes' uniform

ThaiBev targets to promote Saigon Beer, commonly known as 'Bia Sai Gon', to the Asian market with passionate supporters of the English Premier League rather than the United Kingdom's market.

Sabeco becomes Leicester City’s official sleeve sponsor

Logo of Saigon Beer, commonly known as 'Bia Sai Gon' together with Leicester City’s Fox logo will appear on the club’s short sleeves for the 2018/19 season.

Hanoi beer loses in home market despite brief fame from Obama dinner

Bia Hanoi, or Hanoi beer, a long lasting beer brand well known to Hanoians, which was served at former US President Obama’s dinner during his visit to Vietnam in 2016, cannot hold the upper hand over its rivals.

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