Vietnam's hospitality industry is undergoing a major transformation with a brand repositioning strategy that emphasizes unique, sustainable, and community-focused experiences.
The gross loss of Vingroup’s electric vehicle brand VinFast saw an increase of 7.3 per cent last year when the company expanded its commercial footprint.
Vingroup’s electric vehicle brand VinFast will lead the way for Vingroup’s investments in the Philippines in 2024, beginning with electric car and motorcycle dealerships.
Starbucks Vietnam CEO affirms to continue to open more stores and opportunities in addition to the places that the brand has visited.
With this bold step toward sustainable sourcing, Mondelez Kinh Do has become the first company in the food industry to use cage-free eggs.
Two leaders of IHG Hotels & Resorts enthusiastically shared with TheLEADER their views on movements and trends in Vietnam’s tourism, and the brand’s plan in the country in near future.
It’s been a decade since Marou launched Vietnam’s first and original chocolate. The philosophies behind the brand remain the same: to understand and respect the Vietnamese culture and to shine a light on the underrated flavors of Vietnamese cocoa beans.
Following the success of Core5 Industrial Partners in the United States, Core5 brand is expanding into Vietnam, one of Asia’s fastest growing manufacturing and logistics hub.
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The recent launch of Hayat's globally leading diaper brand Molfix in Vietnam carries a $250-million investment in Binh Phuoc to position Vietnam as its regional production hub for Southeast Asia.
On January 5, 2021, Danh Khoi Group introduced its new brand identity and comprehensive development strategy to all partners and shareholders, marking a turning point after 15 years of development.
There’s no secret at all for enterprises to achieve a leading position in a highly competitive market. One of the first steps is for a brand to speak and act authentically.
VinFast officially opened its office in Melbourne, Australia, aiming to research and develop new car models and lay the foundation for VinFast’s international expansion, towards realizing the vision of becoming a global automobile brand in the future.
Brand pork industries in Japan and the Philippines, which has only one and a few native pig resources respectively, are already developed and established. Whereas in Vietnam, there is still a rich diversity of resources to be exploited.
The Tokyo-headquartered apparel company has sealed a deal to take over 70 per cent of stakes at Vietnam’s Global Fashion (GF), the parent company of women’s accessories brand Vascara.
