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Asian market is targeted as Saigon Beer logo to adorn the Foxes' uniform

ThaiBev targets to promote Saigon Beer, commonly known as 'Bia Sai Gon', to the Asian market with passionate supporters of the English Premier League rather than the United Kingdom's market.

Sabeco becomes Leicester City’s official sleeve sponsor

Logo of Saigon Beer, commonly known as 'Bia Sai Gon' together with Leicester City’s Fox logo will appear on the club’s short sleeves for the 2018/19 season.

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