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Communication’s funnel: Right understanding to true value

Communication and public relations (PR) has always been considered difficult to evaluate effectiveness. The measurement of a media campaign’s results is now no longer limited by the number of articles (press clips) or monthly direct traffic.

KIDO shrinks as foreign rivals heat up

After three quarters, KIDO Group Corporation, an integrated food and beverage consumer company, has just met nearly half of its annual revenue target.

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