Vietnam's hospitality industry is undergoing a major transformation with a brand repositioning strategy that emphasizes unique, sustainable, and community-focused experiences.
In the hospitality industry, leaders like general director of Furama Resort Danang Nguyen Duc Quynh recognize the necessity of prioritizing risk management amidst the unpredictable fluctuations brought about by pandemics, wars, competition,or policy changes, all of which shape the path to sustainable development.
Government and private businesses are paying attention to reviving Vietnam's hospitality industry.
TheLEADER talks with Alma Resort’s general manager Herbert Laubichler-Pichler, an Austrian national who has 14 years' experience in Vietnam, to better understand the changes in the post Covid-19 tourism industry.
Hoiana will allow selected guests to come and enjoy first-class service provided by big names in the international entertainment and hospitality industry.
Guests can now use technology to facilitate their journey before, during and after staying at the hotel.
The digital evolution has made a significant impact on the hospitality industry with hotels spending more on digital marketing as well as other digital tools to adapt to the ever-changing demand.
