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Fast food foreign chains’ slow pace

Fast lifestyle and a changing consumption trend have become the motive force for the fast food boom, but when entering Vietnam, world famous brands seem not to catch on very well.

Foreign fast food chains show underwhelming performance in Vietnam

Most foreign fast food chains in Vietnam have failed to realise their initial expansion plans made upon entering the market. Recently, some have suggested that international brands have failed to defeat local Vietnamese food stalls.

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