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Ten most valuable Vietnamese brands: Forbes

The majority of enterprises in this list operate in the consumer goods, real estate, telecommunications sectors.

Deputy General Manager of Big C Thang Long shared the way the Vietnamese goods compete with Thailand's ones

In addition to their attempts, Vietnamese enterprises need support from agricultural extension centers and export support centers in providing market and legal information as well as packaging design guidelines, said Nguyen Thai Dung.

Managing Director of Brand Finance explained why Vietnamese brands have low value

Compared with some countries in ASEAN region such as Malaysia, Indonesia or Singapore, Vietnam has no brand in top 500 most valuable global brands while these countries have.

Enterprises in the Triangle: Customer – Information – Brand

The more intensely competitive the market becomes, the more active and prepared enterprises need to be to deal with PR crises in business and customer service.

Sustainable development of enterprises and “win-win-win” thinking

The “win-win-win” thinking, which means benefits for the enterprises themselves, for their partners, and for the society, should be adopted. Additionally, corporate management should be brand-oriented. These two factors will guarantee the lasting prosperity of enterprises.

Vietnamese ice cream brands fight for bigger market share

The ice cream and frozen dessert market is a lucrative market with value of VND2.620 trillion in 2016, an increase of 13 percent over 2015.

Vietnamese businesses are spending more on branding

Nike and Adidas are willing to pay 10-17 percent of their profits for their marketing campaigns. Will Vietnamese businesses do the same?

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