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PR Crisis

Vietjet caught in PR crisis amid bikini scandal and a punitive fine of US$1,760

Vietjet Air's reputation has been severely damaged by the "Changzhou bikini scandal" regarding the reception of the U23 Vietnam football team after the 2018 AFC U-23 Asian Cup final.

Sustainable development of enterprises and “win-win-win” thinking

The “win-win-win” thinking, which means benefits for the enterprises themselves, for their partners, and for the society, should be adopted. Additionally, corporate management should be brand-oriented. These two factors will guarantee the lasting prosperity of enterprises.

PR crisis: Obstacle or Opportunity?

Real estate business, an essential sector in daily life, is sensitive to market information. Here are some advice that real estate firms might follow to handle PR crises.

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Chinese corporations expand investment in Vietnam

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Vietnam in a new FDI shift

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Vietnam's economic rise fuels European optimism

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In Vietnam's real estate sphere, optimism emerges despite lingering challenges

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