Mena Gourmet debuts in eastern Ho Chi Minh City, accelerates expansion plan

Mena Gourmet, the premium lifestyle supermarket chain operated by Menas Group, on June 5 opened its sixth outlet at 165 Tran Nao Street in An Khanh ward, formerly District 2.

The launch marks a significant milestone in the company’s strategic roadmap to establish 100 stores in Ho Chi Minh City and expand to 200 nationwide.

Located on a busy commercial corridor linking several upscale residential communities in the city’s eastern area, the Tran Nao outlet adopts Mena Gourmet’s boutique lifestyle supermarket model, designed to meet the daily needs of a sophisticated urban clientele.

Covering more than 700 square meters, the store features an elegant layout aligned with global luxury retail merchandising standards. The concept emphasizes personalized customer experiences and carefully curated assortments, with more than 20,000 stock-keeping units.

Its core offering includes artisanal gourmet foods, certified organic products, trending consumer goods, and internationally recognized brands imported from Europe, the United States, Japan, South Korea and Thailand.

The supermarket also supplies fresh local produce meeting GlobalGAP and VietGAP standards, alongside premium imported fruits, high-quality meats, and seafood preserved using advanced soft-freezing technology to maintain nutritional value.

In addition, the home goods section is curated for modern urban living, focusing on design, aesthetics and multi-functionality.

Distinct from conventional supermarkets, the sixth outlet integrates several specialized sub-brands within the Menas ecosystem to create a seamless customer experience.

Customers can relax at L'Amuse Gourmet Café, a European-style bakery and coffee space suited for casual dining, business meetings or post-shopping breaks. Wine enthusiasts can explore Club des Sommelier Winery, which offers a curated selection of labels from France, Italy, Chile and Australia, paired with cheeses and cold cuts.

The complex also houses Mena Cosmetics & Perfumes, featuring high-end skincare and fragrances, and Mena BéBé, which provides premium products for mothers and infants, including nutrition, care essentials and educational toys from international brands.

Beyond the in-store experience, Mena Gourmet is expanding convenience through its e-commerce platform, Mena Select. Customers can browse and purchase products via the menaselect.com website or mobile app, with a two-hour delivery service that maintains in-store quality standards.

Nguyen Ngoc Quy, CEO of Mena Gourmet Market, said the An Phu and An Khanh areas, along with neighboring wards in the former District 2, have a high population density and a large expatriate community.

“Launching our 700-square-meter boutique model on Tran Nao allows us to efficiently meet the daily needs of a diverse, high-end customer base close to home,” he said.

Following this opening, the company plans to launch its next store at 45 Phan Dang Luu street in Gia Dinh ward, continuing its expansion strategy aimed at enhancing urban lifestyles.