Products of 26 Japanese companies will be displayed at all 250 Japanese convenience stores and four trade centers of Japan in Vietnam including FamilyMart, Ministop and four Aeon Mall shopping centers in Ho Chi Minh City, Binh Duong and Hanoi.
This is a part of the Japan Fair event held by the Japan External Trade Organisation (JETRO) to promote trade for Japanese agro-forestry- fishery products in other countries.
A representative of JETRO said that if the three-month Japanese Fair event produces the positive outcome, owners of these retail systems will continue ordering. Products were selected based on their affordability, high demand, and low local supply.
Also, the Japan Vietnam Festival will be held at the end of January 2018 in Ho Chi Minh City’s 23/9 Park in conjunction with Japan Fair event in order to support Japanese enterprises to get deeper access to Vietnam market.
This is the second time Japan Fair to be held in Vietnam. inThe first event taking place in November 2016, 78 products of 32 Japanese firms were chosen to be displayed in FamilyMart and Ministop convenience stores in Vietnam.
JETRO also regularly organizes programs to connect Japanese products with Vietnam market. Such Japanese products as fresh fruit, dried fruits, dried vegetables, instant noodles, processed seafood, beef have become more popular in Vietnam. Besides, Some Vietnamese enterprises have become wholesalers and retailers of Japanese products in Ho Chi Minh City and Hanoi.