Horecfex Vietnam 2025, which attracted 3,500 visitors, more than 120 brands and over 90 speakers from 20 countries on its opening day.
Da Nang is increasingly positioning itself not only as a leading leisure destination but also as a regional hub for conferences, business connections and innovation. Against this backdrop, Horecfex Vietnam 2026 will bring together hospitality and tourism professionals, technology providers, suppliers and industry experts on August 20 - 21.
When people think of Da Nang, images of beaches, luxury resorts and a dynamic tourism city often come to mind. Over the past decade, however, the central Vietnamese city has steadily expanded its role, becoming an increasingly attractive destination for international conferences, professional forums and large-scale events.
The organization of Horecfex Vietnam 2026 in Da Nang reflects this broader development. Positioned as the Hospitality & Tourism Forum for Technology, Innovation & Procurement, the event will focus on the intersection between tourism, hospitality, technology and supply chains.
The event will take place on August 20 - 21, 2026, at the Ariyana international convention centre in Da Nang, part of the Furama - Ariyana Da Nang international tourism complex.
Hospitality enters a new era of transformation
The hospitality experience now begins long before guests arrive at a hotel or resort. Destination research, online reviews, price comparisons, bookings and payments are increasingly completed through digital platforms.
Once at their destination, travelers expect faster responses, seamless services and experiences that are increasingly personalized.
Behind these expectations lies a complex network of operational challenges. Hotels and tourism businesses must manage revenue, forecast demand, optimize human resources, control energy and material consumption, engage with customers and strengthen their marketing strategies.
Technologies such as artificial intelligence, automation, virtual reality and real-time translation are creating new possibilities for addressing these challenges.
At the same time, Vietnam's international tourism market is becoming increasingly diverse. In the first seven months of 2026, the country welcomed 13.9 million international visitors, up 13.8% year-on-year. China and South Korea remained among the largest source markets, while markets such as Russia, India and the Philippines recorded notable growth.
This diversification creates new requirements for hospitality businesses, from multilingual communication and payment solutions to food preferences and more personalized guest experiences.
Yet the challenge for many businesses is no longer simply discovering new technologies. The more important question is how to select and implement solutions that are appropriate for their business scale, budget, workforce and operating model.
This is where Horecfex Vietnam 2026 aims to make a difference - by connecting emerging technologies and innovations with practical business needs.
“Everything you need” for a changing industry
Horecfex Vietnam 2026 is expected to attract more than 4,500 participants, with over 100 exhibition booths, more than 90 speakers and over 40 specialized sessions.
The event builds on the momentum of Horecfex Vietnam 2025, which attracted 3,500 visitors, more than 120 brands and over 90 speakers from 20 countries on its opening day.
However, the organizers emphasize that Horecfex is about more than scale. The 2026 theme, “Everything you need - Knowledge, Technology, Supply & Connection”, reflects a broader approach to the industry's transformation.
Knowledge helps businesses understand emerging trends and identify the challenges they need to address. Technology provides tools and solutions to turn those insights into action. Supply enables solutions to be sourced and integrated into actual operations. Connection brings together the right people, businesses, expertise and resources. Together, these four elements form a value chain that extends from identifying a business challenge and finding a suitable solution to implementation and long-term cooperation.
This positioning distinguishes Horecfex from a conventional trade exhibition. Rather than focusing solely on product displays, the forum aims to create a platform where hospitality businesses can explore solutions, exchange knowledge and build business relationships.
Bringing technology closer to real-world operations
One of the key features of Horecfex Vietnam 2026 is its focus on direct technology experiences.
Visitors will have the opportunity to explore technologies including Rokid smart glasses, Meta Quest 3, as well as robots from OrionStar, Keenon and Unitree robotics.
These technologies will be presented through scenarios related to front-office services, F&B, security and rescue operations.
For hospitality businesses, however, the value of such technologies goes beyond their novelty.
The more important consideration is how they can contribute to better service, more efficient operations and improved employee productivity.
Technology adoption in hospitality is increasingly shifting from experimentation to practical application. Businesses are looking for solutions that can address specific operational challenges while maintaining the human element that remains central to hospitality.
This approach can already be seen at the Furama - Ariyana Da Nang international tourism complex, where Ms. Ariyana, a service robot, is being used to support guest reception, provide guidance and deliver information.
The example demonstrates that technology does not necessarily replace the human side of hospitality. Instead, it can support employees by taking on repetitive or information-based tasks, allowing people to focus more on interaction, service quality and personalized guest experiences.
Connecting the entire hospitality ecosystem
Horecfex Vietnam 2026 is designed to bring together different parts of the hospitality and tourism value chain.
Its participants include investors, hotel and resort operators, restaurants, suppliers, technology companies, industry experts and young professionals.
For technology companies, the event provides an opportunity to understand the real operational challenges faced by hotels, resorts and restaurants and introduce solutions directly to potential users.
For suppliers, Horecfex offers access to businesses seeking products and services for investment, renovation and daily operations - covering areas ranging from food and beverages and kitchen equipment to interiors, facilities and wellness.
For investors and operators, the forum provides a concentrated environment for discovering new technologies, products and potential business partners.
Meanwhile, professionals, managers, experts and young people entering the industry can gain insights through more than 40 specialized sessions covering topics such as AI, hotel management, revenue management, F&B, sales and marketing, sustainability and human resources.
The diversity of participants is also important to the development of Da Nang's MICE ecosystem. Events that combine professional knowledge, business networking and international participation can help strengthen the city's appeal as a destination for both leisure and business travelers.
Beyond two days of networking
The ultimate value of a business forum is not necessarily measured by the number of visitors or meetings taking place during the event.
It is measured by what happens afterward: a technology solution being implemented, a supplier finding a new customer, an investor identifying an opportunity, an idea becoming a project, or two businesses turning an initial meeting into a long-term partnership.
This is the broader ambition behind Horecfex Vietnam 2026 - to create a platform where knowledge leads to understanding, technology drives innovation, supply enables implementation and connection creates opportunities for sustainable growth.
For Da Nang, the event also represents another step in the city's evolution from a popular tourism destination into a meeting point for the wider hospitality and tourism ecosystem.
As the industry enters an increasingly technology-driven era, the ability to connect people, ideas, technology and resources may become just as important as the destinations themselves.
Horecfex Vietnam 2026
Theme: Everything you need - Knowledge,
Technology, Supply & Connection
Date: August 20 - 21, 2026
Venue: Ariyana international convention centre,
Da Nang
Admission: Free registration via the event
link: https://ariyana.dahahi.vn/dang-ky-truc-tuyen-horecfex-at-furama-2026
In the hospitality industry, leaders like general director of Furama Resort Danang Nguyen Duc Quynh recognize the necessity of prioritizing risk management amidst the unpredictable fluctuations brought about by pandemics, wars, competition,or policy changes, all of which shape the path to sustainable development.
In the hospitality industry, leaders like general director of Furama Resort Danang Nguyen Duc Quynh recognize the necessity of prioritizing risk management amidst the unpredictable fluctuations brought about by pandemics, wars, competition,or policy changes, all of which shape the path to sustainable development.
The annual event will bring together more than 5,500 industry professionals, investors and technology providers to explore innovations, forge partnerships and discuss strategies supporting Vietnam's accelerating energy transition.
