According to Zara's sales report, its revenue in Vietnam in first half of this year reached around $41 million, which is double the figure in 2017.
As the Christmas and New Year are coming to a close, the fashion brands including two famous brands namely Zara or H & M started the race to offer up to 50 per cent off.
On November 9th, the world's largest fashion retailer Zara (Zara) attracted thousands of customers to the grand opening of its first store in Hanoi.
The participation of Zara and H&M in Vietnam fashion market will provide precious lessons to the domestic fashion brands in the long run.
In order to survive, Vietnamese fashion brands must carefully formulate strategies and business operation modes, creating confidence and attraction amongst consumers in the context that international rivals like Zara and H&M are blooming in Vietnam.
