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What's next for communications in 2020?

In the coming time, people working in media industry need to pay attention to the main trends in the world in order to constantly change and maximize their role.

Communication’s funnel: Right understanding to true value

Communication and public relations (PR) has always been considered difficult to evaluate effectiveness. The measurement of a media campaign’s results is now no longer limited by the number of articles (press clips) or monthly direct traffic.

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