The Korea Trade Investment Promotion Agency (KOTRA) in cooperation with the Market Surveillance Agency has just organized the K–Brand Identification Seminar 2017 for a great deal of Korean enterprises to distinguish their original products and imitated ones on the Vietnamese market.
Figures released by KOTRA showed that Korean enterprises were expanding its investment in Vietnam and hundreds of Korean brands like Samsung, Hyundai, CGV, Orion, Dorco, Olive Young, Dasida, CJ, Amore were daily popularized with Vietnamese consumers.
"Yet, the fact that Korean genuine products have to deal with a survival due to the abundance of fake ones availed in the moment on the local market," the KOTRA's representative Yang Mi Yeong.
Korean investors have currently made up roughly US$6 billion, accounting for 29.3 per cent of total foreign investment capital in Vietnam and as many as 15 per cent of brands in Vietnamese market are Korean ones.
The event organized in the biggest economic market, HoChiMinh City witnessed the participation of Market Control Agency, National Office of Intellectual Property and Economic Police throughout the nation-wide and they got updated with identification of genuine and counterfeit products so as to enable their competency to protect legitimate enterprises.
TheLEADER attended to keep in loop the serious happenings and reflected through our insight angles.