Masan kicks off the US$44.1 million meat processing complex

By Nga Vu - Feb 06, 2018 | 10:11 AM GMT+7

TheLEADERMasan Group conducted the groundbreaking ceremony of its meat processing complex in the Dong Van VI Industrial Park, Kim Bang district, Ha Nam province with the purpose of supplying customers nationwide with clean meat products.

Masan kicks off the US$44.1 million meat processing complex
The groundbreaking ceremony.

The 10-ha project has a total investment of more than VND1 trillion (US$44.1 million). Once completed, it will have an annual capacity of 140,000 tonnes of pork.

Nguyen Dang Quang, Chairman of Masan Group said that the complex will use Danish technology and operate in compliance with the standards of the US Food and Drugs Administration (FDA).

This complex will provide the first chilled pork to the market by the end of 2018. The chilled pork is stored and distributed in a warehouse and kept cold at 0-4°C during transportation to curb the growth of microorganisms and preserve the natural flavor of pork. The expiry date of chilled pork is five days.

In order to ensure the supply of pigs for the processing complex, Masan will coordinate with Ha Nam province to expand the standard big farms to Binh Luc district and neighboring areas.

Masan has now more than 10 animal feed production plants with the well-known Bio-zeem brand, holding 35 per cent of the pig feed market share in the country.

At the end of 2017, the hi-tech pig farm in Nghe An province was put into operation with the capacity of 230,000 pigs per year.

With the construction of the meat processing complex in Ha Nam, Masan is the first firm in the meat processing industry succeeding in building the 3F (Feed-Farm-Food) model.