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The World of Heineken: a vigorous branding campaign in Vietnam

The World of Heineken: a vigorous branding campaign in Vietnam

With a population including a large proportion of young people, the Vietnamese market is potential for brand experience programs such as The World of Heineken in Ho Chi Minh City.

Legal framework needed to develop adventure travel

Vietnam is home to many natural features appropriate for adventure travel activities such as hiking, mountain climbing, car and motorbike off-road driving, canoeing and kayaking, surfing, parachuting and paragliding.

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