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The World of Heineken: a vigorous branding campaign in Vietnam

The World of Heineken: a vigorous branding campaign in Vietnam

With a population including a large proportion of young people, the Vietnamese market is potential for brand experience programs such as The World of Heineken in Ho Chi Minh City.

Promotions offered during Quang Nam Heritage Festival

Organizers arrange promotions in order to attract more visitors to June 7-14 Festival.

HCMC flood updates available on app

UDI Maps app provides updates on flooding around HCMC and suggests alternative routes.

Zuckerberg: Facebook looking at connecting you with ‘people you should know’

Facebook has been focused on connecting you with people you already know, but it “might be just as important to also connect you with people you should know,” says Chief Executive Mark Zuckerberg.

Why Apple's iPhone 8 will be so expensive

iPhones have always been expensive, but they have never been this expensive…

VN bird book launches fiery photo controversy

Containing the information about 906 species of birds, the book entitled Chim Việt Nam (Việt Nam’s Birds) by biological associate professor Nguyễn Lân Hùng Sơn and late professor Võ Quý is considered as the most complete reference of Việt Nam’s birds up to date.

Việt Nam launches book to prevent child abuse

A handbook titled “Respect! My Body!”, a guide for adults and teachers to talk to children about body boundaries and sexual abuse, was launched on Tuesday in Hà Nội.

Road injuries remain top killer of Vietnam's teenagers, WHO says

‘Every year in Vietnam lives of thousands of families are torn apart by the loss of a child to a road accident.'

Hanoi to punish officials if sidewalks are reclaimed by vendors

The authorities also admit to have acted too hastily in a campaign that saw trees being cut down and allocated parking areas being sectioned off.

Em Chưa 18 earns record revenue of US$6.6m

Vietnamese movie Em Chưa 18 (Jailbait) earned record revenue of VNĐ150 billion (US$6.6 million) following 16 days of nationwide screening, making it the highest-grossing Vietnamese movie to date.

Legal framework needed to develop adventure travel

Vietnam is home to many natural features appropriate for adventure travel activities such as hiking, mountain climbing, car and motorbike off-road driving, canoeing and kayaking, surfing, parachuting and paragliding.

Stock indexes
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