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The World of Heineken: a vigorous branding campaign in Vietnam

The World of Heineken: a vigorous branding campaign in Vietnam

With a population including a large proportion of young people, the Vietnamese market is potential for brand experience programs such as The World of Heineken in Ho Chi Minh City.

Natural beauty, cheap prices drive Vietnam up global travel ranking

The country could stand higher than its 67th position if more attention was paid to the environment.

Cave festival season to kick off in Quang Binh

Various interesting arts, sports and tourism activities will be held during the cave festive season 2017 that will kick off in the central province of Quang Binh on June 17.

Don't let them leave: Vietnam advised to act fast as clock ticking on visa-free travel

An industry group calls for a 5-year extension to the visa waiver scheme for certain European tourists, expiring this month.

Nielsen: Vietnamese men increasingly active in shopping

Men have been gradually playing an active role in shopping, especially when it comes to non-food items, emergency needs, and special occasions, latest Nielsen report finds.

Hanoi sweats through hottest day in decades

Wondering why the traffic seems so quiet? Well here's your answer.

Families scramble for relief as summer heat scorches Hanoi

Many have fled to the countryside as the capital city is set to become a frying pan this weekend.

Obsessed by the war, American veteran helps VN

Holding a long ladder, Paul George Harding gave a smiling hello to a group of young students who were scraping dirty advertisements pasted on the walls of Nguyen Ngoc Vu Street.

Da Nang tops administrative reform index for 5th year

Hanoi jumps to the top three while Ho Chi Minh City takes a big slide down the ranking.

Việt Nam’s World Cup dream ends after 0-2 defeat

Douglas Martinez (right) of Honduras vies for the ball with Nguyễn Trọng Đại of Vietnam during the group stage match of the FIFA U-20 World Cup 2017 between Honduras and Vietnam in Jeonju, South Korea, 28 May 2017.

CGV introduces first ScreenX cinema technology in Vietnam

Vietnam's leading cinema chain introduces cinema technology in the country for the first time as part of its long-term development strategy in the local market.

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